PR for Anyone

NOVEMBER 12, 2024

Kim Davis is the Executive Vice President of Social Impact, Growth Initiatives, and Legislative Affairs at the NHL. A trailblazing leader, Kim has a rich history in corporate responsibility and social equity, being recognized by top organizations like Adweek, Sports Business Journal, and Savoy Magazine. She even shared a profile in Essence Magazine with Michelle Obama as one of the 28 most influential Black women in America.

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Sports YouTube LinkedIn Journalism 130

Sword and the Script

NOVEMBER 12, 2024

If marketing and PR have a superpower its ability to train your mind to put what you think aside and look at things from your audience’s perspective In the days following the 2024 election, I had to smile at the number of marketing and PR people sharing analysis with a preface to the effect of, ‘I don’t do politics, but here are some marketing or PR lessons from the election.

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Marketing Software Training B2B 131

Remote PR Jobs

NOVEMBER 8, 2024

In our past articles, we reviewed the first two steps of the job application process. First, we focused on writing a resume , and then the cover letter. Next on the agenda is acing the interview. In this guide, we will go over tips for in-person and virtual interviews. How to communicate effectively in a job interview? Before going into the interview, review your resume and cover letter carefully.

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Agility PR Solutions

NOVEMBER 13, 2024

Email marketing continues to be a cornerstone of digital marketing, evolving rapidly to meet the demands of consumers in a fast-paced digital world. With over 4 billion email users globally, the potential reach and impact of email marketing are immense. In 2024, the effectiveness of email marketing hinges on a few critical factors: personalization, segmentation, […] The post Top strategies to get the most out of your email marketing campaigns in 2025 appeared first on Agility PR Solutions.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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PRSay

NOVEMBER 11, 2024

What do journalists hate most about pitches and releases? Information that’s not relevant to their audience, according to Greentarget. So what’s relevant to journalists’ audience? When the St. Louis Post Dispatch asked their audience members who or what was most important to them, editor Dick Weiss says, “Their answer was surprising. Many did not say their families, children or God.

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NewsWhip

NOVEMBER 13, 2024

The shift in news consumption News is changing – and merging with social media. Traditional models have given way to a fragmented, multi-platform landscape where billions of networked creators share content in real time. This shift demands a new approach to tracking information, one that ensures comprehensive coverage across both social media and online news sources.

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Reddit Analysis Web Instagram 78

Axia PR

NOVEMBER 12, 2024

In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies. Tune in to learn more!

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Agility PR Solutions

NOVEMBER 13, 2024

Trust has become a core currency in brand marketing. With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust. When brands are open, honest, and authentic in their messaging, they […] The post Building trust in brand marketing with transparent and authentic PR strategies appeared first on

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PRSay

NOVEMBER 12, 2024

For more on this topic, join us for the next Strategies & Tactics Live for a conversation about news deserts and the changing local media landscape with Editor-in-Chief John Elsasser and Tim Franklin, the John M. Mutz Chair in Local News at Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications. Tune in on LinkedIn on Nov. 19 at 1 p.m.

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Newspapers Local Print Journalism 86

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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5W PR

NOVEMBER 13, 2024

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact.

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Advertising Advertising Privacy Ethics 78

HMA Public Relations

NOVEMBER 7, 2024

It's been just over a year since Abbie Fink was named president of HMA Public Relations, and to mark the occasion, she’s relaunching the Copper State of Mind podcast! Abbie shares her journey from employee to owner and discusses the reality of a quick ownership transition, the value of the team behind you, and more in a new episode of #CSOM. Listen here to learn more!

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Employee Publicity Leadership 99

Notified

NOVEMBER 7, 2024

In our recent webinar , Gini Dietrich , Founder and CEO of Spin Sucks, and Adam Christensen , Chief Marketing Officer at Notified , shared practical insights on how to align public relations outcomes with broader business metrics.

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Agility PR Solutions

NOVEMBER 11, 2024

A 2022 Civic Science survey found that 74% of people who reported burnout symptoms tried to treat them with digital detox. It’s no wonder, as the concept of digital detox has gained significant traction, especially in the aftermath of the pandemic, alongside more extreme movements, such as the Chinese ‘lying flat’ ideology. With many people […] The post Digital detox: How brands can embrace and navigate this mental health trend appeared first on Agility PR Solutions.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? Crisis communication refers to the communication that companies put out during critical incidents.

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5W PR

NOVEMBER 12, 2024

TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

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PReview: A Blog by NewsVoir

NOVEMBER 8, 2024

In a world increasingly dominated by content overload, podcasting has carved out its own space as a powerful medium for communication and engagement. Once considered a niche form of media, podcasts now offer brands and content creators a unique platform to reach targeted audiences, build brand affinity, and showcase expertise. For PR professionals, the shift […] The post Podcasting as a PR Tool: How Brands Can Tap into the Audio Revolution appeared first on PReview: Blog for PR, Digital Ma

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Tools Brand Branding Blogging 84

Buzzstream

NOVEMBER 13, 2024

Olivia Lott told me she’s a “ride-or-die” BuzzStream fan, and the more I spoke with her, the more I understood why. Her approach to digital PR is highly personalized and highly strategic. (PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digital PR.

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Digital PR SEO Pitching Strategy 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

NOVEMBER 11, 2024

In an era where information travels at lightning speed, the importance of effective communication during a crisis has never been clearer. Businesses are inevitably faced with crisis—whether it’s a public relations disaster, a product recall, or a scandal involving key personnel. How companies communicate during these critical moments can determine their survival and reputation in […] The post Navigating crisis: The role of PR and communication is not just damage control appeared first on A

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Institute for Public Relations

NOVEMBER 12, 2024

This post is provided by the IPR Measurement Commission. It was a year of ongoing changes at the box office and in sports media, intersecting with national elections. Several case examples offered insights for the future of PR measurement.

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Sports Measurement Film Examples 72

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.

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Stern + Associates

NOVEMBER 13, 2024

This season on Minds Worth Meeting , we talked to renowned thought leaders from Stern Strategy Group’s exclusive roster of speakers and advisors about everything from leading with purpose to digital exhaustion, protecting reputation and more. Now, we’re taking a look back at our favorite moments to share the best of Minds Worth Meeting’s fourth season.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Steve Barrett on PR

NOVEMBER 7, 2024

Donald Trump’s victory on Tuesday brought about the latest in a series of defeats for incumbent candidates in major democracies around the world.

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Blogging 78

Agility PR Solutions

NOVEMBER 12, 2024

What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand’s visibility and accelerate your growth exponentially. But with so many popular topics to talk about and an audience who’s likely looking at your products or services as a way to […] The post 7 steps for creating evergreen content that builds authority and trust appeared first on Agility PR Solutions.

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Institute for Public Relations

NOVEMBER 12, 2024

Advancements continue to be made in measurement and evaluation, a longstanding hot topic and an identified area for improvement in public relations and related practices. While having multiple models and frameworks can lead to confusion over which is best, three new tools offer both theoretical and practical contributions to advance the field.

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Guidelines Government Measurement Tools 71

5W PR

NOVEMBER 11, 2024

In today’s competitive hospitality landscape, boutique hotels offer a unique charm that sets them apart from the cookie-cutter offerings of large hotel chains. By leveraging their distinctive qualities, boutique hotels can attract discerning travelers seeking personalized experiences and a sense of place. Highlight Unique Selling Points Emphasize the individualized attention and care the guests can expect.

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Hotels Local Travel Marketing 78

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PRSay

NOVEMBER 13, 2024

Suzi Brown, vice president of communications at Disneyland Resort, delivered the keynote address on Oct. 15 at PRSSA’s ICON 24 in Anaheim, Calif. Brown leads the teams responsible for internal, external and executive communications, and works closely with leaders to develop executive engagement strategies and internal communications plans to engage and inform the resort’s 35,000 cast members.

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OnePitch

NOVEMBER 14, 2024

As Mariah Carey says: "It's tiiiiime"! The holidays are right around the corner, gift guides are already being released, and it's crunch time. For those who are starting to pitch products now as gifts for the 2024 holiday season, here's a list of 12 journalists to keep on your radar.

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Agility PR Solutions

NOVEMBER 12, 2024

As Golin’s Chief AI Officer, I’m working with our teams and clients to integrate artificial intelligence across the spectrum of public relations work we do every day. Recently, we had the opportunity to put AI to the test—not in a simulation with a made-up brief, but in a real-world brand campaign for our client Grubhub. […] The post AI in PR: Lessons from Golin and Grubhub’s “Special Delivery” campaign in 5 crucial areas of PR appeared first on Agility PR Solutions.

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