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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it? Your company’s good name is one of your greatest assets.

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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.”

Marketing 140
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Maxim Behar was Re-elected Member of BBLF Management Board

Maxim Behar

He served as its Chairman for two terms from 2001 to 2007 and then Vice-Chairman for two more terms. Maxim Behar is also an Honorary Member of the BBLF, formally announced in 2007 for his outstanding contribution in establishing the Forum as a leading organisation in the field of ethical business and corporate social responsibility.

Ethics 52
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In Memoriam: H. J. (Jerry) Dalton Jr., APR, Fellow PRSA

PRSay

In 2007, PRSA presented Dalton with its highest individual honor — the Gold Anvil Award. Jerry’s accomplishments over the years have impacted thousands of public relations professionals and students in the government, military and private sectors,” said 2007 Board Chair and CEO Rhoda Weiss, APR, Fellow PRSA.

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Maxim Behar was re-elected member of BBLF Management Board

Maxim Behar

He was its Chairman for two mandates from 2001 to 2007, and then Vice-President for two more mandates. Maxim Behar is also an honorary member of BBLF, officially announced in 2007 for his outstanding contribution to the establishment of the Forum as a leading organization in the field of ethical business and corporate social responsibility.

Ethics 52
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The Magical PR Strategy Question

Doctor Spin

“Competitiveness is derived from permanent infrastructural characteristics of organizational design, rather than just relying on temporary strategic assets.” Source: Strategic Change 1 Connor, T. A consideration of strategic assets and the organizational sources of competitiveness. Strategic Change, 16, 127–136. Strategic Change, 16, 127–136.

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Seven ideologies of public relations

Stephen Waddington

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. Cronin urges us to examine the behaviour of corporations versus the values that they portray. Seven ideologies are set out below.

Publicity 112