Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

OCTOBER 16, 2015

Traditional media holds several advantages over online media: greater credibility, ability to decide what information is presented, geographic specificity, built-in content promotion and reliable, predictable distribution. ” Consequently, publishers of online media struggle to control the promotion of specific content over others.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Want even more content marketing tips? Obviously, that wasn’t a comprehensive or exhaustive list. Syndication.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Sword and the Script

OCTOBER 7, 2014

It was the 5 th annual B2B Content Marketing Survey which conjured up that memory – from perhaps a more frightening part of my mind. Marketers who put their content marketing strategy to pen and ink, were twice as likely to consider their organization effective – 60% to 32%. Rhythm and ROI.

Content Marketing 127

Content Marketing Study Marketing Survey 127

Shift Communications

NOVEMBER 24, 2014

How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened? Suppose you’re trying to formulate a 2015 SEO strategy. Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Wishful thinking?

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Sword and the Script

DECEMBER 15, 2015

Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one. In mulling it over for a week or so, it’s that line of thinking that leads me to this content marketing prediction. — Frank Strong (@Frank_Strong) December 9, 2015. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Retail Web 60

Sword and the Script

SEPTEMBER 20, 2016

Sure enough, in 2015, Apple’s revenue was just short of $234 billion. By contrast, Chevon finished up 2015 with about $130 billion in sales. Using the reverse image search feature on Google, I traced the image back to this post published by a cloud vendor Broadview Largest Companies by Revenue in Each State 2015: MAP.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Sword and the Script

MAY 10, 2016

billion in ad spend waste in 2015, according to a new report.”. billion in ad spend waste in 2015, according to a new report.”. As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. The post Is Content Marketing Better than Advertising?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. Click Here to Subscribe to Sword and the Script by Email.

Survey 60

Survey Content Marketing Marketing B2B 60

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s become much more one-way in the form of “content marketing.”

Social Media 88

Social Media Customer Service Marketing Pinterest 88

PR 20/20

SEPTEMBER 21, 2015

It’s hard to believe that Content Marketing World has come and gone for another year. Following up from #CMWorld , below are what I found to be the most interesting keys to success in the future of content marketing. It seems to fly by faster each year.

Content Marketing 40

Content Marketing Marketing Industry Strategy 40

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer. households (56%) owned a TV.

Content Marketing 60

Content Marketing Marketing Television Film 60

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. A graphic from the paper detailing the assets is presented below and the complete white paper – The Blueprint of a Modern Marketing Campaign – is worth a read. Solves for content distribution.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Marketing Coordinator. Want to see how to do this for your blog? Here’s how. Amanda Loewy.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Cision

APRIL 22, 2015

He encourages content creators to check out live streaming apps such as Meerkat and Periscope and use it to their advantage. Want to produce content that gets noticed and drives results? Get our free “Outside-The-Box Content Marketing for PR” white paper now! Best Practices Featured Content Marketing'

Media 120

Media Storytelling Content Marketing Journalism 120

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

The Proactive Report

DECEMBER 9, 2014

a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015. Content Marketing Mastering Social Media' Meritus Media Inc., Map the brand’s social graph.

Social Media 279

Social Media Strategy Pinterest Media 279

Waxing UnLyrical

MAY 4, 2015

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Content Marketing: Without Community, It’s Only Half the Equation. Monday Roundup: PRSA Counselors Academy 2015 is a post from: Shonali Burke Consulting, Inc. Please share in the comments below.

Community 40

Community Content Marketing Travel Agency 40

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Marketwired

DECEMBER 21, 2015

Learn how to leverage your owned content and get it into the hands of your influencers by downloading our tip sheet, How Influencers and Content Marketing Can Build Your Brand and Grow Your Business. Are you putting effort into making sure they do?

Writing 100

Writing Blogging Newspapers Travel 100

Cision

MAY 15, 2015

Realizing that the PR, social media and content marketing spaces are always evolving and innovating, we wanted to ask you how you think industry professionals need to #InnovateNow for success in a hashtag contest – and you didn’t disappoint us. . Lorenzo Gee (@bareknucklepr) May 8, 2015. InnovateNow. InnovateNow.

Film 120

Film Content Marketing Trends Social Media 120

Waxing UnLyrical

DECEMBER 14, 2015

Words and Pictures – the Batman and Robin of Content Marketing . What were your favorite WUL guest posts in 2015? Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015. Why: “Conflict is something many brands find hard to grasp because they don’t want to be associated with negativity.

Storytelling 0

Storytelling Video Leadership Writing 0

Sword and the Script

DECEMBER 21, 2021

The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. An abbreviated version of this prediction was published by the Content Marketing Institute (see below). * * *. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

JULY 31, 2015

LinkedIn is thus shifting more of its portfolio of marketing solutions away from straight display to native content marketing and its lead generation solution, Lead Accelerator. Vice President, Marketing Technology. What does this mean for us? Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. For a full list of our awards visit here.

B2C 133

B2C Healthcare Training Agency 133

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

SEPTEMBER 12, 2023

46% said, “customers are increasingly accessing content on mobile devices.” Mobile search surpassed desktop search eight years ago – in 2015. While many companies have gotten better at improving the mobile experience with their website and content, there’s still some work to be done.

B2B 165

B2B Leadership Marketing Software 165

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. For more MaccaTips and Tricks, subscribe to the MaccaPR blog today!

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

JUNE 26, 2015

measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2015): Measuring Content. The photo is one of several I took during Steve Crescenzo ‘s session at the recently-concluded #IABC15 World Conference in San Francisco.

Measurement 40

Measurement Journalism Video Community 40

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. Her stories focus on how retailers and their marketing efforts impact the industry. . Adrianne Pasquarelli @SheLikesToShop.

Retail 245

Retail Twitter Real Estate Trends 245