Cision

JULY 3, 2017

Why, is a three letter word that is often asked but more rarely measured against. Awarding that question every year is the International Association for Measurement and Evaluation of Communication (AMEC). If you can’t measure these activities accurately and report on them with your team you can’t evaluate what’s happening. .

Measurement 197

Measurement Government Policies Internal 197

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Katie Paine got the same result in an informal survey of attendees at the 2017 PRSA Northeast District Conference, PRXNE.

Measurement 133

Measurement Analytics Survey Google 133

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. If they want to measure brand recognition #measurepr. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Media and Dave Griner of AdWeek.

Measurement 75

Measurement Media Banking Community 75

The Proactive Report

SEPTEMBER 25, 2017

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. According to the Reuters Institute for the Study of Journalism’s Digital News Report 2017 , 51% of those surveyed in the U.S. SOCIAL MEDIA MEASUREMENT.

Measurement 100

Measurement Analytics Social Media Google 100

The Proactive Report

MAY 1, 2017

If you, like many other PR folk, are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard. A workbook to help you figure out what to measure.

Course 100

Course Measurement Analytics Google 100

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. That might describe how PR pros feel about analytics and measurement too. But it is a fact of life now, there’s just no avoiding it anymore. Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team.

Measurement 77

Measurement Advertising Advertising Community 77

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why is measuring AVE’s a waste of time? New PR Measurement Course.

Measurement 113

Measurement Analytics Course Advertising 113

PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. This trend took off in 2017, and will continue in 2018. Measure and win: We’re under more pressure to prove PR’s value through measurement. This will only intensify in 2018; I predict that whoever masters measurement, wins.

Measurement 124

Measurement Creativity Analytics Groups 124

Deirdre Breakenridge

JANUARY 30, 2017

Not too long ago, I shared the three areas of focus I think all Social PR Superheroes need to zero in on in 2017. So measurement and outcomes are what we should be focusing on, regardless of the “buckets” into which our work falls. They were: Integration. Show me the money!”

Measurement 150

Measurement Instagram Twitter Training 150

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% Let’s dig into everything they announced. Audience Growth. downwards on average. Christopher S.

Twitter 87

Twitter Social Media Media Analysis 87

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

AUGUST 7, 2017

On a quarter-over-quarter basis, Twitter showed a mild 3% improvement over Q1: However, if we examine Twitter’s data through the same lens of seasonality, we see that 2017 has not been a banner year: Its average revenue per user is still well below the gold standard benchmark of $2/user. Looking Ahead: What It Means for Marketing and PR.

Twitter 92

Twitter Social Media Media Conference 92

Sword and the Script

DECEMBER 30, 2017

The 7 Best Performing Blog Posts in 2017. The measure of “best” in this case is unique page views. What is clearer was the sort of topics that attracted readers in 2017. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. How Cision® Impact Measures Earned Media. Top 10 U.S. Radio Stations.

Communications 64

Communications Marketing Radio Airlines 64

Solo PR Pro

MAY 14, 2019

This post first appeared on Solo PR Pro in July 2017. Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all.

Measurement 52

Measurement Analytics Google Guidelines 52

Waxing UnLyrical

JUNE 21, 2017

Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr. Best PR, comms grow from target audience. shonali A2: Don’t believe in perfect!

Agriculture 73

Agriculture Measurement Banking Resources 73

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Shift Communications

FEBRUARY 7, 2018

Marketers should install the new Pixel in tag management and analytics systems, then measure to see how much of their traditional web audience is reachable via Snapchat. cta] The post State of Social Q4 2017: Snapchat Snaps Back appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2C 74

B2C Web Advertising Advertising 74

PRSay

NOVEMBER 16, 2016

Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future. This plan brings vision, intention and qualitative and quantitative measures to track our progress. Jane Dvorak, APR, Fellow PRSA, chair of the Society for 2017.

Privacy 60

Privacy Ethics Mobile Big Data 60

Shift Communications

MAY 11, 2017

Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer. cta] The post State of Social Q1 2017: Snapchat Reveals Little, Saturated Already? What do these results mean for you? For Snapchat to be viable in the long run, it will need much better monetization.

Advertising 97

Advertising Advertising Facebook Social Media 97

The Resolution Blog

DECEMBER 13, 2017

Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. For now start to review some of coverage from 2017 and apply the formula. Not only that you can generate amazing visual charts for presentations too — another bonus with the C-Suite. Thank you Steph!

Measurement 120

Measurement Data Analytics Tools 120

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. of revenue will be allocated to marketing budgets to drive growth in 2017. The post Marketing Budgets, Planning and Benchmarks for 2017 [UML] appeared first on Sword and the Script.

Marketing 60

Marketing Survey B2B Study 60

5W PR

MAY 16, 2017

Trendspotting at IHHS 2017 – here’s what to look for heading your way: SMART PRODUCTS: “Smart” products are getting event smarter…From garbage cans that open from voice commands to WiFi enabled grills and sous vide machines, housewares manufacturers are innovating with the tech-savvy consumer in mind. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

In fact, the 2017 U.S. The report calculates that in 2017, $1 out every $5 in market capitalization came from “confidence underpinned by company’s reputation” among those in the S&P 500. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. C-level access is critical.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Beyond PR

JULY 7, 2017

Why, is a three letter word that is often asked but more rarely measured against. Awarding that question every year is the International Association for Measurement and Evaluation of Communication (AMEC). If you can’t measure these activities accurately and report on them with your team you can’t evaluate what’s happening. .

Measurement 74

Measurement Government Policies Internal 74

Sword and the Script

MARCH 26, 2024

There’s one in particular they publish on thought leadership that I’ve followed since 2017. Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.”

Leadership 131

Leadership B2B Study Survey 131

Stuart Bruce

JULY 23, 2017

” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when… Continue Reading → The post The State of Social Media in 2017 appeared first on STUART BRUCE. “Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.”

Social Media 60

Social Media Media Crisis Communications Corporate 60

Katie Paine's Measurement Blog

MAY 4, 2017

Each year I try to organize the most important and present them to you in The Measurement Advisor. See, for instance, “6 New Ideas About Social Media That I Learned at IPRRC 2017” and “Public Relations Research […]. The post The 3 Coolest things I learned at IPRRC 2017 appeared first on Paine Publishing.

Conference 40

Conference Internal International Measurement 40

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. Aly Saxe (@Aly_Saxe) March 9, 2017.

Measurement 40

Measurement Financial Crisis Internal 40

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post. Graphics from the 2017 State of Blogging Report by ConvertKit .

Survey 60

Survey Blogging Corporate Analytics 60

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Solo PR Pro

JANUARY 3, 2017

Measurement is crucial to public relations, social media, and communication consultants. As Peter Drucker said, “you can’t manage what you don’t measure.” ” In a profession that is often misunderstood and sometimes undervalued, it is more important than ever to be able to measure what we do.

Measurement 40

Measurement Social Media Publicity Communications 40

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

The Proactive Report

MAY 8, 2017

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Measure results and adjust the program if needed. Meritus Media Inc., Meritus Media Inc.,

Social Media 140

Social Media Strategy Pinterest Media 140