Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019? 2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

APRIL 9, 2019

The 2019 version is soon to be released and I perused the coverage to see what was new. This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. It’ll be interesting to see if that changes in 2019 because last year, wage growth in the broader economy bounced up and down.

Publicity 95

Publicity Survey Comparison Report 95

Onclusive

FEBRUARY 1, 2019

We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). 3 PR Trends in Tactics, Measurement and Organization. is notoriously difficult to measure.

Survey 103

Survey Media Relations Corporate Communications 103

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives. Lona Therrien.

Media 195

Media Software Analytics Measurement 195

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Blogs, including independent and corporate blogs, can be credible. Corporate positions tend to pay more than agency positions. Read more: What do Public Relations Salary Ranges Look Like in 2019? It’s something of a readout on the year in PR and marketing.

Marketing 78

Marketing Publicity Survey Study 78

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. First, begin by working together to get your earned media amplification program up and running.

Marketing 195

Marketing How To Measurement Advertising 195

Communications Conversations

OCTOBER 25, 2018

How will you create thumb-stopping social in 2019? In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. Socially mature organizations have been able to set up KPIs and measure ROI on social efforts. I think it’s just a matter of time.

Social Media 89

Social Media Trends Media Instagram 89

Stuart Bruce

APRIL 3, 2019

The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce. The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey.

Survey 124

Survey Publicity Crisis Communications Ethics 124

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. But mostly, third-party influence is the domain of expertly managed corporate communications and PR. That is why they hire managers, directors and analysts and pay for control systems to measure performance. Call it “marketing ventriloquism.”

Marketing 195

Marketing Advertising Advertising System 195

Reputation Us

JULY 8, 2019

It’s July 2019. QUESTIONS : Is corporate reputation a focus for your organization in 2020? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate value.

Reputation 133

Reputation Corporate Financial Employee 133

Reputation Us

MAY 1, 2019

Published by the Nonprofit Association of Oregon on May 1, 2019. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Most often a nonprofit’s engagement with a corporation is responsive or reactive. Authored by Casey Boggs , ReputationUs.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Reputation Us

MAY 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. More importantly, 92 percent of people would consider changing jobs if offered a role with a company with an excellent corporate reputation.

Reputation 78

Reputation Financial Employee Survey 78

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 96

Social Media Marketing Media Creativity 96

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales.

Corporate 116

Corporate Retail Policies Employee 116

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. Buy it for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

Reputation Us

JANUARY 7, 2019

*Article published on January 4, 2019 in the Credit Union Times. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. The challenge is to be measurably relevant. As 2019 evolves, so will the chatter internally and externally about your credit union.

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

JUNE 25, 2020

Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. That’s about 24 more than were published in 2019. The posts listed below are the those that were the most read as measured by clicks. Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019.

SEO 103

SEO Software Resources Newspapers 103

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. If you do it often, and you build systems and processes, including reviews and approvals, it will become easier, operate more smoothly and generate measurable results.

Blogging 109

Blogging Survey B2B Analysis 109

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. To review Part Two of our series discussing the value of mitigating risk to your corporate reputation, click here.

Reputation 78

Reputation Financial Consumer Survey 78

Flatiron Communications

FEBRUARY 2, 2019

It’s not a measure of whether a candidate will ultimately succeed in the job, but rather one that speaks to his or her currency and experience. 2019 PR/Media Questionnaire. Q19) What factors pose the greatest threat to production of quality journalism in 2019? Here is the latest iteration. Have fun with it. Carlos Ghosn.

Media 41

Media Public Affairs Journalism Retail 41

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods. 2019 JOTW Communications Survey. Presentation: The 2019 JOTW Communications Survey.

Survey 137

Survey Communications Measurement Internal 137

Sword and the Script

JUNE 30, 2021

Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Another 30% measure their efforts some of the time, while 10% rarely or never make any effort to measure results. 2019 JOTW Communications Survey. Blog: What is PR?

Survey 121

Survey Communications Ethics Measurement 121

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Reports from the JOTW Communications Survey in 2019 and 2018. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. What is PR?

Survey 86

Survey Public Affairs Corporate Trends 86

Onclusive

JANUARY 6, 2020

This post was originally posted on AdAge on December 04, 2019. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand. It’s time for digital media and corporate communications teams to reach across the water cooler and really cooperate.

Advertising 195

Advertising Advertising Marketing How To 195

Sword and the Script

AUGUST 6, 2020

There are some 30 speakers lined up to present sessions on earned media – many of them are best and brightest in our industry. SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document.

Training 98

Training Trends Media Survey 98

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. Boeing learned the importance of acknowledging mistakes, cooperating with regulators, and prioritizing safety over corporate interests.

Privacy 52

Privacy Ethics Airlines Data 52

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. LLMs are at the heart of generative AI technology.

Software 138

Software Reddit Technology B2B 138

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. The evaluation is focused on organizational efforts on attracting, retaining, and developing diverse talent and practices in place to track and measure progress.

Travel 144

Travel Community Employee Government 144

Wadds Inc.

FEBRUARY 15, 2023

Communicate in a Crisis will arm public relations practitioners to confidently handle not just the Twitter storm and the Tik-Tok shock but also the corporate cataclysm. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science. Broom, David M.

Government 103

Government Education Print Ethics 103

Landis PR

APRIL 22, 2024

Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. Photo courtesy of Pixabay In today’s corporate landscape, sustainability is more than a buzzword; it’s a critical component of business strategy. For the original blog, please visit here.

Report 59

Report Comparison Data Corporate 59

ImPRessions - Crenshaw Communications

MAY 10, 2018

A new show for 2019 called “Flack” probably won’t clear up any misconceptions; its main character, played by Anna Paquin ( True Blood ), works in celebrity PR. At his best, he influences corporate culture and behavior by advising how decisions and actions will be perceived and covered. How is a business viewed in the community?

Corporate 136

Corporate Reputation Pitching Trends 136

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units.

Report 118

Report Publicity Survey B2B 118