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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

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New Google and Yahoo Email Requirements for 2024: Explained

Buzzstream

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. The quick summary is that Google and Yahoo’s new email standards will be effective starting February 2024.

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Guest Blogging: How You Should Be Doing It in 2024

Buzzstream

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder. I’ll be blunt: they are never good.

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18 Must-Have SEO Extensions on Chrome (Updated for 2024)

Buzzstream

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. The post 18 Must-Have SEO Extensions on Chrome (Updated for 2024) appeared first on BuzzStream.

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Helsinki, Finland – Growth Path Ahead

Landis PR

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Inflation is expected to fall below 1% in 2024, strengthening purchasing power. Slush 2024 will bring together 5,500 startup founders and operators and 3,300 investors looking to back the next generation of exceptional founders.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The change will take effect on April 2, 2024. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

In the digital PR world , journalists and reporters promote our content. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories. They are not used as much in the US, though as digital PR continues to grow in popularity, perhaps we’ll see US journalists utilize this approach as well.