Ronn Torossian
JANUARY 22, 2025
Discover key event marketing trends for 2025, from hybrid events and VR experiences to sustainable practices and AI-driven personalization. Learn how brands can create impactful events. The post Event Marketing Trends for 2025: Embracing Innovation and Engagement in a New Era appeared first on.
PRSay
JANUARY 20, 2025
Dr. Martin Luther King Jr. wasnt just a civil rights icon; he was also one of the greatest communicators in history. His ability to inspire, mobilize and connect with people from all walks of life remains a masterclass in strategic communication. For Black PR professionals, his legacy is not just a source of pride but also a blueprint for crafting messages that move hearts, change minds and build movements.
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The Resolution Blog
JANUARY 16, 2025
If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarking Report 2025: The Analysis appeared first on PR Resolution by CoverageBook.
Agility PR Solutions
JANUARY 15, 2025
The world has become a global village. Companies and organizations work with various businesses worldwide, and public relations personnel reach out to stakeholders with different cultural backgrounds. So, being culturally aware and sensitive is crucial when connecting with worldwide audiences. This makes cultural sensitivity one of the PR trends in 2025.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
5W PR
JANUARY 21, 2025
How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators. At 5WPR, we’ve seen firsthand how micro-influencers (10,000-100,000 followers) and nano-influencers (1,000-10,000 followers) generate exceptional results for our clients through authentic connections with their audiences.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
JANUARY 16, 2025
There was a time when someone asked what I did for a living, and I would give them a sly smile and say, Do you watch Scandal ? and tell them I worked in crisis communications. Or if it were more of a policy or academic crowd, I would say, Well, if youre a fan of The West Wing , my job is basically an outsourced Toby Ziegler and CJ Cregg role. However, I quickly realized that this type of response was a disservice to the public relations profession, my work and my colleagues.
The Resolution Blog
JANUARY 16, 2025
If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarks Report 2024.
Agility PR Solutions
JANUARY 19, 2025
Public relations has undergone a significant transformation through the integration of data analytics. PR teams now make decisions based on concrete metrics rather than gut feelings, leading to more targeted and effective campaigns. The ability to track, measure, and analyze campaign performance has given PR professionals unprecedented insight into audience behavior and preferences.
5W PR
JANUARY 18, 2025
A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell. With a proactive PR crisis management approach, a well-defined strategy, and a genuine commitment to transparency, organizations can not only mitigate the immediate damage but also emerge from the crisis stronger, more resilient, and even more respected.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
JANUARY 18, 2025
Learn how small home and housewares brands can use PR strategies to build visibility, engage audiences, and transform their business in a competitive market. The post Home and Housewares PR Done Well: How Small Brands Can Use Public Relations to Transform Their Business appeared first on.
Presspage
JANUARY 21, 2025
The humble press release has come a long way. Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. Yet, their core purpose remains the same: to tell a newsworthy story that captures attention, builds credibility, and inspires action. In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation.
Bianchi Biz Blog
JANUARY 16, 2025
The information in this post originally appeared on Public Relations Global Networks blog. David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
Agility PR Solutions
JANUARY 19, 2025
Most businesses undertake some corporate social responsibility (CSR) initiatives in some form. In the modern day, as expected. According to a Harvard Business School report, 70% of consumers believe companies should make the world a better place, and 77% say they are motivated to purchase from companies that commit to societal causes. The same report […] The post Communicating CSR initiatives: How Starbucks created a PR blueprint for success first appeared on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
5W PR
JANUARY 15, 2025
The landscape of public relations is undergoing a seismic shift, driven by the rapid advancements of artificial intelligence (AI). No longer confined to traditional press releases and media outreach, modern PR campaigns and public relations firms are embracing AI to craft compelling narratives that resonate deeply with audiences. Personalization at Scale One of the most significant ways AI is revolutionizing PR storytelling is through hyper-personalization.
Ronn Torossian
JANUARY 18, 2025
Learn how public affairs will evolve by 2025 with digital tools, authentic corporate communications & real-time crisis management in an always-connected landscape The post The Evolution of Public Affairs in 2025: Authenticity, Digital Transformation, and Crisis Management appeared first on.
HMA Public Relations
JANUARY 16, 2025
In the high-profile legal battle between Blake Lively and Justin Baldoni over It Ends With Us, their publicists have become an integral part of the story. Abbie Fink discusses the complexities of reputation management in the public relations field, raising ethical concerns around the tactics used by both celebrities and their representatives in a new episode of Copper State of Mind.
Sword and the Script
JANUARY 21, 2025
A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in a SmartBrief newsletter championed by the Public Relations Society of America (PRSA). It was unsettling because respondents seemed to indicate very little interest in their own professional development.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JANUARY 15, 2025
Influencer marketing has become one of the go-to strategies for businesses to enhance their campaign performance. 51% say that influencer marketing helps them get better clients for their business. With the increase in influencer marketing, brands have also started to focus on engagement rate. A high engagement rate reflects that the customers are interested in […] The post The role of engagement rate in evaluating influencer campaign success first appeared on Agility PR Solutions.
5W PR
JANUARY 20, 2025
In today’s competitive legal landscape, simply having legal expertise is no longer enough. To thrive, law firms must differentiate themselves, build strong client relationships, and establish themselves as trusted advisors. This is where thought leadership PR and PR for law firms comes into play. Thought leadership PR involves strategically disseminating high-quality content that positions a law firm as an expert in its field.
Ronn Torossian
JANUARY 17, 2025
Learn how to effectively market your brand to male audiences on TikTok, with strategies for authentic content, influencer partnerships & engagement tactics. The post Marketing on TikTok for Men: A Strategic Guide to Reaching the Male Audience appeared first on.
Steve Barrett on PR
JANUARY 16, 2025
Twelve of the biggest events of the past fortnight that demonstrate the evermore complicated environment communicators must operate within as a new year rockets forward.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Notified
JANUARY 20, 2025
Choosing the right time to distribute a press release can make a big difference in getting journalists attention.
Agility PR Solutions
JANUARY 15, 2025
Has one of your young children, or a niece or nephew, ever asked you about public relations and what you do in your work? If so, how did it go? Was it easy to explain PR and your role, and was your explanation understood, or did it leave the child wondering what PR is and […] The post What is PR, Uncle Curtis?: One way to explain public relations to a childwrite a childrens book!
5W PR
JANUARY 17, 2025
In the ever-evolving landscape of travel, destination marketing has become increasingly sophisticated. To effectively attract visitors in 2025 and beyond, destinations must employ innovative public relations strategies by working with a travel PR agency that resonates with discerning travelers. Embrace Niche Travel and Targeted Audiences Gone are the days of broad, generic appeals.
Ronn Torossian
JANUARY 16, 2025
Learn how defense tech PR trends evolve with AI, transparency & ethics. Key shifts in marketing strategies for defense companies through 2025-2100 The post Public Relations Trends in Defense Tech Marketing appeared first on.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Buzzstream
JANUARY 16, 2025
Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. With a number of clients currently on-board for Digital PR services, Embryo utilises BuzzStream as its dominant outreach platform – at all points of executing a PR strategy – to ensure client success.
OnePitch
JANUARY 16, 2025
In an ever-evolving digital landscape, the significance of press release distribution remains steadfast. While some might think it's an outdated strategy, the truth is that effective press release distribution can enhance visibility, establish credibility, and engage audiences in ways that other methods struggle to achieve. In this article, we'll explore the top reasons why you should continue to embrace press release distribution.
Agility PR Solutions
JANUARY 19, 2025
In the nonprofit world, building strong donor relationships is the key to lasting success. When donors feel valued and connected to the mission of your nonprofit, theyre more likely to contribute, turning into long-term supporters. Public relations plays an important role in strengthening these relationships, boosting trust, and increasing your organizations visibility.
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