Trending Articles

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How Green Landscaping Group Engaged Investors with a Capital Markets Day

Notified

Notified gave us the confidence and tools to host a professional and impactful CMD. Their expertise helped us create a product that well continue to use to tell our story.

Groups 264
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Building Brands Successfully in a Complex Market: A Strategic Approach

Ronn Torossian

Learn key strategies for building successful brands in today's complex market, from creating emotional connections to leveraging digital tools and avoiding common pitfalls The post Building Brands Successfully in a Complex Market: A Strategic Approach appeared first on.

Branding 195
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Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]

Sword and the Script

Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality.

Software 159
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From Top Chef to Culinary Trailblazer: Carla Hall’s Inspiring Journey of Passion and Perseverance

PR for Anyone

Carla Hall is more than just a celebrity chef, shes a culinary force, a trailblazer, and a figure of resilience in the food industry. Carla is known for her infectious personality and passion for soulful cooking. From her unforgettable run on Top Chef to her impactful presence in media and food advocacy, Carlas journey is one of reinvention, self-discovery, and the relentless pursuit of authenticity.

Industry 130
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused fashion titles?

The Resolution Blog

Context can help you better compare your campaign or coverage performance against others. This pronouncement sounds like a tongue twister, but stick with us! Looking at your own performance without exploring benchmarks and averages makes it harder to answer is that good or not? Earlier in the year, we launched the CoverageBook Benchmarks Report 2025, […] The post CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused fashion titles?

Fashion 156

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Working, Wounded and Weary and Why It Matters

Solo PR Pro

This year, I have earned my Ph.D in adulting, and I navigated simultaneous big-life moments that pushed me to the edge. As I moved between overlapping crises, I still had to work and I am not alone. No one knows that in the stillness of the night, you laid in your bed with tears streaming down your eyes or in between deadlines and meetings, you painfully navigated a healthcare system for a loved one that seemed determined to thwart you at every turn.

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What is Crisis PR? A Comprehensive Guide to Managing Communication During Critical Times

5W PR

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders. Whether facing product recalls, executive misconduct, natural disasters, or social media backlash, how an organization responds in the first hours and days can determine

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A New Way to Make Media Briefings More Engaging (w/ Examples)

Prowly

Media monitoring newsletters usually arent thrilling. Just a list of new mentions without context or insightful analysis. Clients and stakeholders can't be impressed with that. So, chances are, youve already started embellishing your weekly media briefings with short coverage summaries. But doing this manually can take an hour or more. Read this article to find out: How to get the gist from your monitoring results in 5 minutes How to refine daily and weekly newsletters with little effort How to

Examples 104
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The role of public relations in transforming digital healthcare

Agility PR Solutions

In the evolving landscape of healthcare, public relations plays a crucial role in shaping patient trust, enhancing brand reputation, and improving communication between healthcare providers and the public. Effective PR strategies can bridge the gap between medical advancements and public awareness, ensuring that vital health information reaches the right audience in a compelling and credible […] The post The role of public relations in transforming digital healthcare first appeared on Agil

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Need a Hyper-Short Message? How You Write a 4-Sentence Feature

PRSay

Want to write messages that grab attention? Join Ann Wylie for the 5 Ways to Catch Your Readers webinar on April 10! Learn to write compelling messages that draw readers in and move them to act. Register now it’s free for PRSA members! The research is in, and the pyramid lost. The feature-style story structure draws more readers, gets people to read longer and increases satisfaction with the message and the brand, according to studies by the Poynter Institute, the American Society of News

Writing 88
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Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

Public relations crises can destroy decades of brand equity in mere hours. Studies show that 63% of consumers will stop buying from brands they don’t trust. When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. Ethical practices serve as the foundation for effective crisis prevention and management.

Ethics 78
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New Partnership Expands UK Reach: Boost Your News Across Top Outlets

Notified

Now available exclusively to GlobeNewswire clients, a new collaboration with SWNS (South West News Service) lets you increase brand visibility in trusted, high-profile UK media outlets.

Branding 189
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Shaping tomorrow’s leaders: Why teaching kids about PR matters more than ever

Agility PR Solutions

A few months ago, I wrote about the idea of explaining public relations to a child and how writing a childrens book helped me do just that. Since then, the world has offered no shortage of reminders that understanding PR and communication isnt just importantits essential. As headlines become harder to parse and narratives shift […] The post Shaping tomorrows leaders: Why teaching kids about PR matters more than ever first appeared on Agility PR Solutions.

Writing 100
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Reframing PR in a Multipolar World: The Urgency of Global Business Acume

Culpwrit

By Sarah Ogden This week, I had the pleasure of speaking to a group of future communicators at the University of Florida, for a course led by the incredible Patrick Ford. My session followed a talk led by the sage wisdom of an industry leader who has walked many corridors of power and demonstrated… Continue reading Reframing PR in a Multipolar World: The Urgency of Global Business Acume The post Reframing PR in a Multipolar World: The Urgency of Global Business Acume appeared first on Culp

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Navigating the Future of Maternal Health Marketing: Trends Shaping a New Era of Care and Awareness

Ronn Torossian

Explore trends in maternal health marketing, from personalized messaging to digital tools and social media strategies. Learn how brands are improving care access and awareness. The post Navigating the Future of Maternal Health Marketing: Trends Shaping a New Era of Care and Awareness appeared first on.

Trends 195
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Influencer Marketing in Fintech: Building Trust Through Strategic Partnerships

5W PR

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital market

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What should I know about media relations and earned media coverage before hiring a PR firm?

Axia PR

If youre exploring public relations for the first time or seeking to improve your approach, youre not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage. Thats a good instinct. Earned media coverage credible stories about your organization by trusted news outlets is one of the most powerful tools in PR.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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PR strategies to rebuild investor confidence after a market downturn

Agility PR Solutions

Market downturns put investor confidence at great risk of damage. It may brew hesitation in many, making them second-guess future investments. As trust decays, businesses face an uphill battle in attracting and retaining investors. This additional strain can harm financial stability and stifle growth potential. Potent public relations strategies are companies’ best tools for rebuilding […] The post PR strategies to rebuild investor confidence after a market downturn first appeared on

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How Digital PR Builds Brands with Jane Hunt of JBH

Buzzstream

There aren’t many guests on the podcast who I can say “wrote the book on the topic.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. A different team member wrote each chapter, encompassing everything from digital PR history to tactics to measuring performance.

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How to Use Video Marketing to Tell a Story

Ronn Torossian

Learn how video marketing uses storytelling to build authentic connections, drive engagement and create lasting brand loyalty in the digital age. The post How to Use Video Marketing to Tell a Story appeared first on.

Video 195
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5WPR at BeautyMatter’s Future50: The Future of Beauty, Retail, and Wellness

5W PR

Ilisa Wirgin, Managing Partner and EVP of Beauty, Health & Wellness at 5WPR, attended BeautyMatters FutureFifty event this past Friday – a gathering that brought together the most forward-thinking minds shaping the future of the beauty and wellness industries. Hosted in partnership with BeautyMatter, this event was a hub of insight, innovation, and inspiration.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Risks of Using Outdated Media Lists

Notified

Youve crafted the perfect pitch - timely, relevant and packed with a compelling story. You hit send, expecting a wave of interest. But instead? Silence. What went wrong?

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New brand loyalty research finds that 7 in 10 consumers will abandon a brand after just two negative experiences

Agility PR Solutions

New research reveals how customer experience and social media engagement are driving brand loyalty in todays competitive digital landscape. According to the new report from customer engagement firm Emplifi, 70% of consumers say they will abandon a brand after just two negative experiences, while nearly a quarter will stop purchasing from a brand after only […] The post New brand loyalty research finds that 7 in 10 consumers will abandon a brand after just two negative experiences first app

Consumer 100
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The Future of AI and Communications: 3 Takeaways from NVIDIA GTC

Landis PR

By Brendan Davis Last week, I had the opportunity to attend NVIDIAs 2025 Global Technology Conference (GTC). The event provided a glimpse into the future, especially around the use of AI and its expanding applications across industries. Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams into tangible realities.

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Crisis PR – The Human Side of Reputation Management

Ronn Torossian

Learn how crisis PR goes beyond damage control to focus on empathy and human connection, with strategies for building trust during challenging times The post Crisis PR The Human Side of Reputation Management appeared first on.

Crisis 195
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How to Develop a Data-Driven Content Strategy

5W PR

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data. By analyzing metrics like engagement rates, conversion data, and audience behavior patterns, marketers can make informed decisions about content topics, formats, and distribution channels.

Data 78
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GTC 2025 Recap: Offleash Clients Take Center Stage 

Offleash

All In on the Future of AI GTC brings together the people and technologies shaping the future of artificial intelligence. Its a space where strategy, product, and industry vision converge, and where Offleash clients continue to make their mark. For over a decade, weve gone all in with AI companies working at the forefront of innovation, helping them communicate with clarity, stand out in the market, and lead industry conversations.

Energy 69
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6 ways to maximize the performance of your landing page

Agility PR Solutions

In the fast-paced digital world, landing pages are one of the most useful tools to capture leads, drive sales, and engage target audiences. However, not every landing page has the same performance. Their success is affected by many elements, such as mobile responsiveness, speed, design, and keyword optimization. This article will give you an overview […] The post 6 ways to maximize the performance of your landing page first appeared on Agility PR Solutions.

Mobile 94