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Learn key strategies for building successful brands in today's complex market, from creating emotional connections to leveraging digital tools and avoiding common pitfalls The post Building Brands Successfully in a Complex Market: A Strategic Approach appeared first on.
Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality.
Carla Hall is more than just a celebrity chef, shes a culinary force, a trailblazer, and a figure of resilience in the food industry. Carla is known for her infectious personality and passion for soulful cooking. From her unforgettable run on Top Chef to her impactful presence in media and food advocacy, Carlas journey is one of reinvention, self-discovery, and the relentless pursuit of authenticity.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Context can help you better compare your campaign or coverage performance against others. This pronouncement sounds like a tongue twister, but stick with us! Looking at your own performance without exploring benchmarks and averages makes it harder to answer is that good or not? Earlier in the year, we launched the CoverageBook Benchmarks Report 2025, […] The post CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused fashion titles?
If youre not measuring your PR efforts, youre operating without clear insight. This means you might waste resources on campaigns that dont deliveror struggle to know if your strategies are actually working. Thankfully, you can turn things around by creating a consistent tracking schedule. And, implementing the insights you uncover to refine your PR campaigns. […] The post 10 essential PR metrics every brand should track for success first appeared on Agility PR Solutions.
If youre not measuring your PR efforts, youre operating without clear insight. This means you might waste resources on campaigns that dont deliveror struggle to know if your strategies are actually working. Thankfully, you can turn things around by creating a consistent tracking schedule. And, implementing the insights you uncover to refine your PR campaigns. […] The post 10 essential PR metrics every brand should track for success first appeared on Agility PR Solutions.
This year, I have earned my Ph.D in adulting, and I navigated simultaneous big-life moments that pushed me to the edge. As I moved between overlapping crises, I still had to work and I am not alone. No one knows that in the stillness of the night, you laid in your bed with tears streaming down your eyes or in between deadlines and meetings, you painfully navigated a healthcare system for a loved one that seemed determined to thwart you at every turn.
Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders. Whether facing product recalls, executive misconduct, natural disasters, or social media backlash, how an organization responds in the first hours and days can determine
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In the evolving landscape of healthcare, public relations plays a crucial role in shaping patient trust, enhancing brand reputation, and improving communication between healthcare providers and the public. Effective PR strategies can bridge the gap between medical advancements and public awareness, ensuring that vital health information reaches the right audience in a compelling and credible […] The post The role of public relations in transforming digital healthcare first appeared on Agil
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Want to write messages that grab attention? Join Ann Wylie for the 5 Ways to Catch Your Readers webinar on April 10! Learn to write compelling messages that draw readers in and move them to act. Register now it’s free for PRSA members! The research is in, and the pyramid lost. The feature-style story structure draws more readers, gets people to read longer and increases satisfaction with the message and the brand, according to studies by the Poynter Institute, the American Society of News
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Now available exclusively to GlobeNewswire clients, a new collaboration with SWNS (South West News Service) lets you increase brand visibility in trusted, high-profile UK media outlets.
A few months ago, I wrote about the idea of explaining public relations to a child and how writing a childrens book helped me do just that. Since then, the world has offered no shortage of reminders that understanding PR and communication isnt just importantits essential. As headlines become harder to parse and narratives shift […] The post Shaping tomorrows leaders: Why teaching kids about PR matters more than ever first appeared on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
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Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital market
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Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Market downturns put investor confidence at great risk of damage. It may brew hesitation in many, making them second-guess future investments. As trust decays, businesses face an uphill battle in attracting and retaining investors. This additional strain can harm financial stability and stifle growth potential. Potent public relations strategies are companies’ best tools for rebuilding […] The post PR strategies to rebuild investor confidence after a market downturn first appeared on
There aren’t many guests on the podcast who I can say “wrote the book on the topic.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. A different team member wrote each chapter, encompassing everything from digital PR history to tactics to measuring performance.
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Ilisa Wirgin, Managing Partner and EVP of Beauty, Health & Wellness at 5WPR, attended BeautyMatters FutureFifty event this past Friday – a gathering that brought together the most forward-thinking minds shaping the future of the beauty and wellness industries. Hosted in partnership with BeautyMatter, this event was a hub of insight, innovation, and inspiration.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Youve crafted the perfect pitch - timely, relevant and packed with a compelling story. You hit send, expecting a wave of interest. But instead? Silence. What went wrong?
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By Brendan Davis Last week, I had the opportunity to attend NVIDIAs 2025 Global Technology Conference (GTC). The event provided a glimpse into the future, especially around the use of AI and its expanding applications across industries. Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams into tangible realities.
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