NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).

Analytics 195

Analytics Measurement Video Advertising 195

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites.

Advertising 60

Advertising Advertising Measurement Publicity 60

Institute for Public Relations

NOVEMBER 21, 2022

This blog is provided by the IPR Measurement Commission. Earned media is often challenging to measure for impact – especially compared to other communication methods with more clear attribution, such as advertising.

Measurement 52

Measurement Advertising Advertising Consumer 52

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance.

Measurement 198

Measurement System Data Technology 198

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Agility PR Solutions

APRIL 21, 2022

The post New study finds over a third of people incorrectly recall their consumer journey behaviors appeared first on Agility PR Solutions.

Study 78

Study Consumer Survey Advertising 78

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. You can advertise on LinkedIn using an Account-Based Marketing (ABM) approach.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Prohibition

MARCH 10, 2021

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity. There has been a move away from attracting consumers through ‘organic posts’ only and brands are getting smarter at utilising the advertising tools available at their disposal.

Advertising 62

Advertising Advertising Social Media Media 62

PR for Anyone

NOVEMBER 8, 2023

She shares a career-defining moment when an event she organized for mom bloggers crashed Disney’s website within minutes, showcasing the immense draw of moms in influencing consumer behavior. The Spending Power of Women Over 55 Christina Daves understands undervaluing an influential group of consumers.

Marketing 130

Marketing Consumer Advertising Advertising 130

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. Our audiences care less about what kind of media they’re consuming and care more about whether the media is entertaining, engaging, or educational. That’s retargeting.

Advertising 109

Advertising Advertising Strategy Publicity 109

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR.

Measurement 78

Measurement Publicity Television Analytics 78

Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Measure and improve. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. According to a Nielsen report on advertising effectiveness, the key to success for marketers is creating a mix of social impressions that incorporate both paid and earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. According to a Nielsen report on advertising effectiveness, the key to success for marketers is creating a mix of social impressions that incorporate both paid and earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM does not focus on the consumer journey, like many attribution models. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. Data Driven Attribution.

Media 221

Media Measurement Analysis Television 221

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. This is a great example of how we often have preconceived notions of how consumers search.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We target our consumers with historically unimaginable precision. The inescapable part of this effort is that your consumers know it is you talking to them. And we all know how much people trust fake news.

Marketing 195

Marketing Advertising Advertising System 195

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s exceptional taste, health benefits, sustainable packaging, or a unique ingredient, the USP should be the foundation of the beverage advertising campaign.

Brand 78

Brand Branding How To Advertising 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. No amount of paid advertising can buy trust.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Brand Branding Privacy 170

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM does not focus on the consumer journey, like many attribution models. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM does not focus on the consumer journey, like many attribution models. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Podcasts are a tricky medium to quantify, but that doesn’t mean your brand should avoid metrics altogether.

Measurement 120

Measurement Airlines Advertising Advertising 120

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.

B2B 156

B2B Leadership Communications Agency 156

Onclusive

JUNE 16, 2023

When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach. This has led some consumers to become disillusioned with influencers and their recommendations.

How To 195

How To Consumer Social Media Community 195

5W PR

MARCH 11, 2024

In the bustling world of digital marketing, brands are constantly battling to connect and resonate with their target consumers. As traditional advertising tactics lose their shine, the rise of influencer marketing is a beacon in the digital chaos. Today’s consumers are smart, desiring authenticity and trust.

Marketing 78

Marketing Guidelines Fashion Data 78