Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024.

Strategy 131

Strategy Publicity Media Video 131

PRSay

FEBRUARY 7, 2024

During the five-week course, several co-presenters will join them. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 193

Communications Sports Journalism Fashion 193

PR 20/20

FEBRUARY 21, 2023

For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic. A strong marketing plan will help you reach your target audience and present messaging that resonates with them, too!

Marketing 68

Marketing Resources Advertising Advertising 68

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Conference Ethics 52

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173

Reddit Software B2B Technology 173

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Print Twitter 120

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. After you’ve nailed the content marketing skills, learn how to effectively present this content via social media.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Burrelles Fresh Ideas

MAY 7, 2024

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). For instance, a statement like “That was a fascinating presentation” could be delivered with genuine curiosity or with a hint of boredom.

Analysis 95

Analysis Measurement Data Examples 95

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. The company works with adtech networks to do for media coverage what adtech is doing for advertising. The advertiser “retargets” everyone that showed initial interest. 4) Why should PR care about advertising?

Publicity 90

Publicity Media Advertising Advertising 90

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Those featured, however, didn’t go into detail on the role of advertising to boost reach. Finally, they intentionally excluded hot news stories, instead focusing on evergreen content that was resonating.

Viral 120

Viral Data Web Trends 120

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Marketers, in turn, advertise in the publication that attracts their desired audience.

Comparison 120

Comparison Television Print Social Media 120

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. I can still oversee the entire project, write the content, and make branding and presentation decisions while being able to expand the scope of work for my clients.”.

Meeting 131

Meeting Radio Sports Telecommunications 131

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! It’s a nice way to recap the year’s work and present it to others. Take a moment and reflect on how the work year went.

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

AUGUST 15, 2017

“This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement.

Journalism 64

Journalism Branding Brand Advertising 64

Mindful Marketing

APRIL 23, 2021

” Masters organizers apparently didn’t like the ambush advertising either: They’ve reportedly banned Wayne Player from the Tournament for life. What may be even more noteworthy is that the golf balls Wayne Player held were far from the only promotion present at the ceremonial tee shot. Individuals also are not immune.

Apparel 78

Apparel Corporate Print Social Media 78

Shift Communications

JANUARY 20, 2015

Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising. Further disruption in mobile technology and across industries like robotics will continue to present both challenges and opportunities for marketers.

Marketing 60

Marketing Privacy Big Data Technology 60

ReimaginePR

AUGUST 15, 2016

To do this, you need to do two things: Reach out to customers (past and present). Printed literature. Online advertisements. Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. Consider forming a focus group to find out what works and what doesn’t work. Your email signature.

Employee 120

Employee Social Media Education Branding 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

A PR team should distinguish which content suits a specific audience, such as video presentations for investors, product demos for journalists, and explainer videos for general audiences. #4. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

Video 110

Video Marketing SEO Social Media 110

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). You can share the parts of your personal story that relate to what your audience is going through, and you can present your product or service as the solution. What message would it try to convey? What words would your brand use to speak to your audience? What voice?

Branding 156

Branding Brand How To Storytelling 156

Mora Communications

AUGUST 24, 2016

I don’t think any story can better illustrate the difference between advertising and public relations as well as how people react to the two approaches. I am not dismissing the power of, or need for, advertising, but illustrating how different messages are perceived.

Print 40

Print Advertising Advertising Tools 40

Mora Communications

AUGUST 24, 2016

I don’t think any story can better illustrate the difference between advertising and public relations as well as how people react to the two approaches. I am not dismissing the power of, or need for, advertising, but illustrating how different messages are perceived.

Print 40

Print Advertising Advertising Tools 40

Mora Communications

DECEMBER 15, 2017

The objective is to present a compelling story to journalists, producers and editors which meet their needs, while simultaneously garnering coverage for you or your business. It means presenting the media with strong stories that educate, enlighten and inform. Effective PR does not mean fluff and hype.

Marketing 40

Marketing Radio Newspapers Print 40

Cision

OCTOBER 27, 2016

The content must be highly relevant to your audience’s needs, come from an influencer or peer they trust and relate to, and be presented in a way that’s easy to interact with. You need to understand the buyer’s journey from beginning to end – across all channels – including traditional channels such as print and broadcast.

Marketing 120

Marketing Financial Strategy Analytics 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful.

Marketing 65

Marketing Survey Study B2B 65

Maxim Behar

SEPTEMBER 19, 2022

Well, just recently, I stayed up all night thinking what shall I bring him as a present. I only know that I didn't like this at all, once already didn’t get to meet with Pope John Paul II (after five or six years I made up for it), now the same situation with Prince Charles was too much for me. And this is not an easy task at all.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information.

Survey 95

Survey Industry Leadership Study 95

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. His only job, it seems, is to present the argument that you need this product in your life. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do.

Storytelling 159

Storytelling Comparison Case Study Branding 159

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As for podcasts, I have 27 subscriptions on my phone at present. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

Communications Conversations

OCTOBER 31, 2018

I’m a sucker for a good keynote presentation. Or, better yet, could you shift some of the money you’re still investing in print ads to those social media ads you’ve been dying to invest in (but thought you couldn’t due to a “lack of resources”). So you think you mastered Facebook advertising?

Resources 68

Resources Corporate Social Media Print 68

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. Then, it shows up in the print issue the next morning? It could help customers by saving them a few mouse clicks.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. Review score also impacts the position of an advert on Google. Social media.

Engineering 67

Engineering Reputation Social Media SEO 67

Maxim Behar

SEPTEMBER 19, 2022

Well, just two days before, I stayed up all night thinking of a present for him. After that, we moved on to his present - a meeting with several British businessmen, in front of whom I had the opportunity to talk about Bulgaria, what a great country it is, how they should not hesitate, even for a second, and immediately come to invest in us.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

PRSay

JUNE 6, 2017

The award-winning news anchor and actor will serve as the host for the evening, presenting awards to “the best of the best in public relations” at the AXA Equitable Center. It’s up to you as the presenter to understand who your audience is and which of those formats might be appropriate for them. A native of Greenville, S.C.,

Wireless 102

Wireless Storytelling Radio Analysis 102

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). Legal speak is not easy to understand, so the explanation for the average citizen provides the value.

Content Marketing 65

Content Marketing Case Study Marketing Conference 65

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

wiredPRworks

FEBRUARY 11, 2016

Thanks to the Ascend Training team for inviting me to present this program! Print and Digital Advertising. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Join us in the training room on Michigan Avenue or online. CLASS DESCRIPTION. Take control of your online presence!

Training 45

Training LinkedIn Marketing Pinterest 45