Agility PR Solutions
JANUARY 26, 2023
Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.
5W PR
MAY 16, 2024
PR can illuminate this, emphasizing their adoption of artificial intelligence for fraud detection, big data analytics for personalized financial advice, and blockchain technology for secure transactions. Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Solo PR Pro
JUNE 12, 2018
The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). How do you deal with “the privacy paradox” as Mary Meeker describes it?
Stephen Waddington
JANUARY 12, 2021
A book about response bias, search listening and gaining consumer insights from big datasets. The app asked me to submit data about my drinking habits. When I entered my data, I reduced my actual alcohol consumption by approximately a quarter. It’s rightly a growing area of significant investment.
ImPRessions - Crenshaw Communications
APRIL 8, 2021
One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. P&G’s Marc Pritchard led the call for change, claiming deep-pocketed marketers are left in the dark on matters of data collection, privacy, and billing across the media supply chain. ” Take responsibility.
ImPRessions - Crenshaw Communications
SEPTEMBER 5, 2019
“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. They want to know why a company exists and what its brand stands for. What does it value?
NewsWhip
JUNE 2, 2021
Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats . Planning is high-context, smart work.
Expert insights. Personalized for you.
83 
Let's personalize your content