5W PR

JULY 18, 2023

Experiment with creative and engaging content formats. Search Engine Optimization (SEO) To increase visibility in search engine results , optimize the brand’s website and content for relevant keywords. Use visually captivating imagery and videos across the brand’s website and social media platforms.

Brand 78

Brand Branding Engineering Analytics 78

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. Search Engine Roundtable. Marketo Marketing Blog. SEOBook Blog. The Convince & Convert Blog. Sprout Blog. Duct Tape Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Measurement 56

Measurement Storytelling Data Technology 56

PR in High Definition

FEBRUARY 27, 2023

I’m talking about organisations, not necessarily PR professionals, but actually there’s always an incredible team behind great PR so it’s good to look at the drivers of the comms engine too. Could admiration be a reputation measure of success? To make this measurement a fair comparison, you need to look at universal reputation metrics.

Reputation 62

Reputation Comparison Measurement Engineering 62

Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. Helping your brand stand out requires not just creativity but also strategic alignment. This method of structuring content helps build relevance and authority in the eyes of your audience and search engines.

How To 52

How To SEO Content Marketing Engineering 52

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. Then you start to break it down. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. There are many more creative approaches to achieving a positive image. Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO).

Video 110

Video Marketing SEO Social Media 110

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Instead, Steve encourages people to be creative and to inject personality into their communications. Creativity, for them, is an afterthought. Image: Stuart Caie via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

OnePitch

SEPTEMBER 8, 2022

Journalists are using their inboxes as a search engine, so the more direct you are, the easier you will be to find when they ultimately go back to look for story ideas or sources. What’s your best tip for measuring PR? Want more blogs like this? This is like picking a favorite child! I try to be brief and direct.

Pitching 98

Pitching Consumer How To Education 98

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. It is ranking first because of effective search engine optimization. Both are important, but they are not the same thing.

SEO 75

SEO Engineering Blogging Content Marketing 75

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. Your news release will not be competitive with well-known Beth Kanter’s Beth’s Blog. If not, Google offers a comprehensive FAQ on getting included in the news search engine. You can read all about that here , here , and here.

Google 109

Google SEO Engineering Measurement 109

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity Measurement SEO 136

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. – elevate your status to the top on search engines and short lists.

Writing 49

Writing How To Engineering Education 49

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. Search engines don’t listen to and deduce context from audio (at least not as of this writing). text (blog post / article). Augment your audio with text. Distribute.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. In a nutshell, it’s Ahrefs estimate of how well a site will rank in search engines like Google. have remained, for the most part, fairly separate.

SEO 65

SEO Tools Engineering Web 65

Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Not just a killer blog post, but also a fundamental shift in the way we think about and develop content at AirPR. The result?

Storytelling 40

Storytelling Data Analytics Engineering 40

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

Google 101

Google Nonprofit Engineering SEO 101

wiredPRworks

NOVEMBER 30, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key media influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. – elevate your status to the top on search engines and short lists.

Writing 40

Writing How To Engineering Education 40

PR 20/20

JANUARY 15, 2019

Instead of casting a wide net and hoping to gain leads, ABM encourages marketers to define their target buyers first, and then reverse engineer the funnel to target them. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Swap written content for video on blogs and landing pages.

Trends 57

Trends Marketing Software Video 57

Buzzstream

AUGUST 29, 2018

In fact, it’s widely known that it’s one of the most influential ranking factors search engines take into consideration when ranking URLs (domain and page level). If you want to read more about how these metrics are calculated, you can check out this comparison on the BuzzStream blog. The key part of this question is you.

Comparison 113

Comparison Data Analytics Tools 113

Prohibition

NOVEMBER 6, 2021

Where social PPC differs from other forms of PPC, most notably PPC for search – which involves paying search engines to display your ads on SERPs and elsewhere – is that it is more display-oriented. With PPC for search, you pay the engine to display your ads when users input certain search terms. What Can Be Used to Measure Social PPC?

Social Media 62

Social Media Media Advertising Advertising 62

ISEBOX

NOVEMBER 18, 2016

Next week we delve into measuring the effectiveness of your efforts. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release? The Well Written Press Release #4: Write for SEO (Search Engine Optimization). Next to journalists, they will be the most helpful to you in spreading your news.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

The Resolution Blog

MAY 7, 2019

Search engines have been good for finding content for a while now. This could really solve some of the measurement issues that PR has had over the years. It feels like machine learning might be something you’d use to measure results over a long period of time rather than a short campaign, right? Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

Waxing UnLyrical

JUNE 1, 2015

When you’re just blogging away but see no increase in your traffic? The Art of Repurposing Content – 5 Creative Tips for Content Marketers. 11 Sure-Fire Ways to Get Millennials Reading Your Blog. Image: Search Engine People Blog via Flickr, CC 2.0. How do you evaluate content for your website or blog?

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Happy New Year.

Government 103

Government Education Print Ethics 103

PeakMetrics Insights

MARCH 13, 2019

Google’s keyword tool reveals how many users searched a keyword, how stiff the competition is, and other valuable information for crafting a successful search engine optimization campaign. The tool also includes blog posts and articles from around the world. Learn About Things as They Happen. Of course, CivicFeed is on the list.

Nonprofit 40

Nonprofit Tools Strategy Google 40

PR 20/20

MARCH 21, 2017

Editor's note: This post originally appeared on the Marketing Artificial Intelligence Institute's blog. It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. Check out more posts like it here. But, the great irony of marketing automation is that it’s largely still manual.

Marketing 42

Marketing Analytics Analysis Technology 42

wiredPRworks

FEBRUARY 11, 2016

How blogging fits into a content marketing strategy. How SEO works to get you in front of search engines and people. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Measuring social media success with the right tools. Print and Digital Advertising.

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

SEPTEMBER 17, 2019

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. Tracks include content strategy, core content concepts, future of content, and content management and measurement. SiriusDecisions Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. A blog-eat-blog world . Less is more. Bylined articles. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

PR 20/20

MAY 12, 2016

The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results. Their value and success will be measured by outcomes, not outputs.”. However, these digital-savvy firms are in short supply.

Agency 40

Agency Marketing Financial System 40

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. And remember, AI is only as good as the information you provide it with… Moz.com – SEO Mastery Best for: Search Engine Optimisation (SEO) Moz is like a compass for the search engine world.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105