Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. 8) Creativity over productivity. 9) Brands across the aisle. “I 15) Ethics in PR revisited.

Social Media 96

Social Media Marketing Media Creativity 96

Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. They help in organizing your content in a way that’s not only beneficial for your audience but also for search engines to understand the breadth and depth of content you have on a particular topic.

How To 52

How To SEO Content Marketing Engineering 52

Cision

MAY 3, 2017

Pilots have altimeters, instruments that help them monitor their elevation in the sky, with radar they know where they are in relation to other planes, the ground, and even how well their engines are performing. The brand doesn’t blow up because you’ve engineered around major issues customers actually care about.

Airlines 137

Airlines How To Engineering Radio 137

wiredPRworks

JULY 1, 2022

The first 12 ways to spark a LinkedIn profile makeover success come from my LinkedIn chapter in Success Secrets of the Social Media Marketing Superstar s. The keywords people use to find you and your business might point to your profession, service, location, area of expertise or even the problems you solve.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. But the real wreck came when engineer Susan Fowler penned a scathing account of her year working there. Here’s hoping for smoother road in 2018. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. Report: Ignore Customers on Social at Your Own Peril. What does Google want in exchange? Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. To double confirm, check the blog itself to see if the person you found has any presence there. . Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Cision unveils retargeting for earned media audiences. 5) Picks from the PR tech vendor news blogs.

Data 90

Data Enterprise Survey Instagram 90

Rock the Status Quo

MAY 28, 2015

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. Even your social media activity should be designed to drive traffic to your website.

Measurement 100

Measurement Analytics Google SEO 100

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Look at industry association social media platforms. Ask in industry social media events.

Publicity 100

Publicity Trade Shows Google Twitter 100

Stephen Waddington

FEBRUARY 12, 2019

billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. It disintermediates all previous forms of media enabling anyone to become a publisher; and it creates the opportunity for communities to form around an organisation, topic or issue, creating communities and markets.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Share the right content on the right social media network. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. The quarterly data published by social media platforms tells the story. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

PR 20/20

JANUARY 15, 2019

Instead of casting a wide net and hoping to gain leads, ABM encourages marketers to define their target buyers first, and then reverse engineer the funnel to target them. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Swap written content for video on blogs and landing pages.

Trends 57

Trends Marketing Software Video 57

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Barokas

MARCH 22, 2018

Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. Social Media – The Shop.

Public Affairs 49

Public Affairs Sports Engineering Local 49

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are?

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

NOVEMBER 5, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example.

Internal 64

Internal International Data Media 64

PR 20/20

OCTOBER 5, 2017

Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old. This branded blog focuses on industry trends and persona pain points, enabling it to become a trusted resource of industrial engineers and plant managers.

Marketing 45

Marketing Engineering Resources Consumer 45

Beyond PR

MAY 3, 2017

Pilots have altimeters, instruments that help them monitor their elevation in the sky, with radar they know where they are in relation to other planes, the ground, and even how well their engines are performing. The brand doesn’t blow up because you’ve engineered around major issues customers actually care about.

Airlines 65

Airlines How To Engineering Data 65

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Fortunately we have a mechanism to employ that can help to give us a better sense of how Snapchat (or anything, really) is contributing to your business: engineered metrics.

Measurement 40

Measurement How To Marketing Engineering 40

PR 20/20

AUGUST 22, 2017

Why do we need a blog? What is the ROI of social? For instance: Legal fears the company blog will violate copyright laws. Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. What if we get sued?

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. They listened to people complaining about this and created a new customer service program and awesome content about it.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Measurement 40

Measurement How To Analytics Customer Service 40

Buzzstream

FEBRUARY 9, 2024

Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. For instance, this social media statistics post from Oberlo can sometimes be tough to build links to actively. These infographics essentially make non-pitchable topics pitchable.

Google 71

Google Infographics Pitching Resources 71

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. So we have social media as a big source of information. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Engineers at some point had to build a bridge. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

MaccaPR

OCTOBER 2, 2014

Part 1 of a 2-part Special Blog Post. YouTube’s one billion unique visits each month have made it the second most used search engine in the world. Then watch for Part II of this blog post, which will contain five more common cures for YouTube channel health. So, as Robert Palmer once sang, Doctor, doctor, give me the news.

YouTube 54

YouTube Video Web SEO 54

PR Fuel

OCTOBER 16, 2018

Interestingly, the best new public relations idea came from our part-time customer service representative. Collaborate With Your Customers. My business may not be the best to implement this strategy, but there are plenty of opportunities where companies can work with their customers to engineer good publicity for both sides.

Web 40

Web Pitching Local Report 40

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. It's not just keywords and blog publishing now. You're seeing an early version of this with social media. You are a client and customer service rockstar. The list doesn't just include engineers. Trusted advisors.

Marketing 41

Marketing System Technology Google 41