5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Marketing often involves specific campaigns tied to product launches or promotional periods. The post Major Differences Between a Career in PR and Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

JULY 7, 2021

Goals and Pitches. The goal can be to build brand awareness, get attention for a new product launch, showcase the business growth, encourage investment, or simply generate thought leadership and position the company as an authoritative presence. Reverse Pitching.

Publicity 88

Publicity Pitching Product Launch Viral 88

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

Action PR

JUNE 28, 2019

Perhaps it’s a new product launch, a partnership or business success story. We recently wrote about what makes a good PR pitch , and while many of the tactics are similar, pitching a trade journalist requires a slightly different approach. The post How to Pitch to a Trade Press Journalist appeared first on Action PR.

Pitching 40

Pitching How To Product Launch Industry 40

Rock the Status Quo

AUGUST 15, 2014

It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. Tacky and tasteless.

Pitching 272

Pitching Viral Interviews Education 272

5W PR

SEPTEMBER 9, 2021

With the help of a calendar, a business will know when it is the right time to start creating content, when to pitch that content to the relevant journalists or media outlets, and when to distribute its own content across the company website or on social media. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. But an hoc data-driven story is a good option for pitching the media during lulls.

B2B 147

B2B Pitching Case Study Local 147

5W PR

JANUARY 16, 2020

Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. They’ve established a close-knit audience based on interests and industry.

Trends 120

Trends Communications Big Data B2C 120

Prohibition

AUGUST 29, 2023

This could include traditional media outlets, social media platforms, food blogs, or industry events. They can pitch your new product or menu item to the media, secure media coverage, and arrange interviews or product reviews. Allocate resources : Determine the budget, time, and manpower needed for your food PR campaign.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. And needless to say, a byline in a relevant industry publication is a great complement, and in some ways works harder than, your own blog post.

Leadership 149

Leadership Product Launch B2B Software 149

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Tools 195

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. company website, blogs). Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content.

Viral 52

Viral Crisis Communications SEO Reputation 52

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. PRGN: 5 Reasons Your Media Pitches Are Getting No Response . By Andy Lowe.

Product Launch 52

Product Launch Pitching Industry Social Media 52

Cision

FEBRUARY 19, 2016

Some people think social selling means tweeting a pitch, or sending a proposal via InMail. Seeking recommendation requests within your product/industry category. Sharing a prospect or client’s latest blog post, product launch or company announcement on social. Given the name that makes sense.

Social Media 120

Social Media Product Launch Pitching Instagram 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all.

SEO 178

SEO Storytelling Product Launch Measurement 178

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. Revisit key company announcements.

Pitching 83

Pitching Product Launch Data Measurement 83

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Promoting your company’s presence on the web via social media, websites, and blogs. Knowing when and how to pitch media members is key to securing coverage. This includes: Blogs. Create a Media List.

Product Launch 101

Product Launch Social Media Newspapers Writing 101

Sword and the Script

JANUARY 16, 2018

Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. a webinar with third-party expert, and a tiny pitch at the end.

Content Marketing 93

Content Marketing Marketing B2B Engineering 93

ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release.

Skype 136

Skype Conference Agency Product Launch 136

Mora Communications

NOVEMBER 2, 2017

Establishing a new business or product launch. Use your business goal roadmap to clarify your campaign’s direction, pitches and press releases. There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Increasing sales.

Brand 66

Brand Branding Product Launch Google 66

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 68

Analytics Report Technology Pitching 68

Shift Communications

FEBRUARY 9, 2015

Even communicators could potentially use the service for pitching, if your media targets tend to be active on LinkedIn. Overall, LinkedIn’s strong Q4 performance and upcoming product launches make it an essential part of any marketer’s toolkit, especially on the B2B side. Christopher S.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Critical Mention

SEPTEMBER 3, 2018

Devising a clear and compelling pitch for your company’s description. Over 80% of B2B companies use LinkedIn in new product launches, so the chances of you seeing your competitors sharing their news are at an all-time high. Creating compelling content will drive prospects to your page.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Beyond PR

JULY 6, 2016

Follow this checklist to get brand leaders, content marketing and operations teams, and other stakeholders on board for a successful multichannel launch. Pitch your vision in full. It will also be promoting other channels’ promotions like press releases, blog posts, webinars, and videos.

Marketing 66

Marketing Product Launch Data Software 66

Presspage

AUGUST 24, 2018

Important and recent press releases New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit. Slimmed down versions can be saved as compressed files and emailed to media contacts upon request or in an effort to pitch a story.

Media 68

Media Leadership Product Launch Television 68

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts. Until next time.

Pitching 36

Pitching Transportation Conference Report 36

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications.

Writing 45

Writing Media eBook Survey 45

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Shared media refers to content that is shared on social media or other platforms, such as when a user shares a blog post on their social media account.

Interviews 100

Interviews Publicity Technology Social Media 100

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. If a company executive is presenting or speaking on a panel, consider a post that features their story.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PR Fuel

DECEMBER 2, 2020

You can use a blogging service such as WordPress or Medium, to publish this press release. Write A Pitch. Once you have found potential journalists/publications for your press release, you have to write a pitch. Your pitch should convince the recipient to publish the press release. Blogs and Online Publications.

Pitching 69

Pitching Writing Product Launch Blogging 69

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Independent news channels, blogs and podcasts will rise in readership/listenership.

Marketing 190

Marketing Content Marketing Data Social Media 190