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How to Optimize Your Corporate Video for YouTube

ReimaginePR

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. The metadata of your YouTube corporate video holds great potential for optimization.

YouTube 156
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Do Companies Bear Responsibility to Address ‘Environmental Justice’?

PRSay

Minorities are also more likely to live near oil refineries or chemical plants, where they experience higher exposure to toxins that can increase rates of heart disease, cancer and asthma, the report says. Golin says data show that nearly half of consumers believe a company’s CEO is responsible for making environmental justice a priority.

Company 147
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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

The industries targeted by the Korean Government include healthcare, industrial chemicals, information technology (IT) components, semiconductor manufacturing, aerospace and defense, energy, environmental technology, and transportation. Consider creating content that aligns with local trends and interests. 90% of South Koreans use Kakao.

YouTube 79
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Has Gatorade Diluted its Brand?

Mindful Marketing

It seems like its countervailing branding strategies have set up PepsiCo to be an example of another not-so-favorable marketing concept, cannibalization , which is when a corporation’s own brands compete with each other more than they do with the brands of other companies.

Brand 85
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Great questions can prompt great insight – What should you ask?

PR Job Coach

If you are prepared, can tell compelling stories of your career and chemically connect with the hiring managers, more than likely you have struck a resonant tone for a positive outcome. How would you describe the work environment and corporate culture? What has been the most difficult part of filling this position?

Chemicals 188
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How Covid has impacted the climate change conversation on social

NewsWhip

Thirty days later, unimpressed by the sustainability-related goals previously espoused by major corporations, nearly 8 million people left home, school, and even work to take to the streets and demand action for climate change. These bricks, used for construction, are seven times stronger than concrete and also more affordable.

Chemicals 148
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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

Do you really want someone known as @shroomy0021 managing your corporate communications? Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114. In short order, it was followed a barrage of requests from media asking to use the footage.