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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations.

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The Importance of Community Relations in Healthcare

Landis PR

You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all community relations efforts that are vital components to any integrated communications program in healthcare. AND, they provide an important service to the community.

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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It The closure affected both the park and the surrounding communities during the height of the summer visitor season. 22 about his experiences.

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The Different Types of Public Relations: A Complete Guide

Stern + Associates

To find success in such highly competitive markets as those we see today, businesses must establish, carry out, and surveil different forms of public relations strategies. That’s because it’s important to properly communicate to customers, investors, and other stakeholders why they should remain interested in the company.

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Public Relations Objectives

Doctor Spin

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

In the immediate aftermath of an accident or tragedy, communicators might be tempted to immediately provide an accounting or explanation of what has happened. As a result, what the public perceives as misleading information undermines the credibility of the information that follows, even if it’s accurate. Learning from the past.