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ICON 2023 Preview: Award-Winning Journalist Michele Norris on Discussing Race and Creating Community

PRSay

With a distinguished decade-long tenure as the host of National Public Radio’s “All Things Considered” and a thought-provoking role as a Washington Post Opinions columnist, Norris helps unravel entrenched beliefs on race, diversity, and bias while empowering her audiences to engage in difficult conversations within their communities.

Community 169
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Fitness Marketing For Springtime

5W PR

All ages and fitness levels can gain benefits from regular exercise. Another fitness marketing myth is that fitness marketing only targets those already devoted to exercising. Partner with Local Businesses Partnering with local businesses is another way for gyms to attract new clients during the warmer months.

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Consumers Are Prioritizing Health & Wellness – How Brands In The Industry Can Best Connect with Shoppers

5W PR

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Offer apps, guides, or online communities to support their progress. Building a community Humans are social creatures, and consumer health marketing should consider that.

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Managing your mental health in a second lockdown

Stephen Waddington

Gavin Harris, a freelance PR, led a conversation in a community that I run about managing mental health during lockdown two weeks ago. The discussion covered a range of practical advice from activity and exercise to music and audio, and from living with uncertainty and lessons from other countries. It’s a hugely supportive group.

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Communicators Can Help Americans Vote in 2020

PRSay

3, Americans will cast their votes for President and for state and local candidates. Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co.,

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The journey from lockdown

Stephen Waddington

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Apps, social media channels and websites have been switched to providing a local context to government guidance. Communities have been strengthened through the crisis.

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Brand conversations during COVID-19

Stephen Waddington

Tourist destinations are having a tough crisis with no one travelling during lockdown but savvy destination marketing organisations have used the crisis as an opportunity to remind their community about the location. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers.

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