5W PR

APRIL 8, 2024

The world of financial services is experiencing a seismic shift. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

FEBRUARY 19, 2024

Today’s wellness consumers are faced with navigating diverse landscapes of physical fitness, mental health, mindfulness, financial well-being, and more. From yoga mats to financial planning apps, show that the company understands the customer’s unique journey. Offer apps, guides, or online communities to support their progress.

Consumer 78

Consumer Industry Brand Branding 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 147

Analysis Tools Software SMB 147

5W PR

MARCH 12, 2020

Fairygodboss is the largest career community for women, with a mission to improve the workplace through greater transparency. The Financial Gym is a national personal financial services company that takes a fitness-inspired approach to its clients’ finances. The Financial Gym. Fairygodboss.

Apparel 152

Apparel Financial Community Employee 152

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” Neville G.

System 78

System Technology Banking Community 78

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar. >>> Now it’s gone quiet. Are we all AI-ed out?

Pitching 126

Pitching Study Technology Report 126

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 96

Internal International Communications Employee 96

Stephen Waddington

JULY 16, 2021

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Case in point?

SEO 135

SEO Content Marketing Marketing Software 135

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 98

Financial Conference Agency Resources 98

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. The post Which sectors will be hot or not in technology PR in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. The term “strategic review” is a financial code phrase indicating a company is interested in being acquired.

Software 128

Software Analytics Technology Video 128

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

MAY 18, 2021

37% said, “‘feel good’” stories on how companies and communities are helping others. 32% said, “how companies and communities are getting back to normal.”. 30% said, “new technologies that are helping businesses and consumers.”. The Financial Times 79%. 33% said, “stories on furthering diversity, inclusion and equality.”.

Study 170

Study Communications Survey Pitching 170

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. This hasn't been helped by current investor communication tools either, which offer little opportunity for real-time, two-way communication with investors.

Strategy 78

Strategy Technology Tools Government 78

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 149

Survey Software B2B Pitching 149

Cision

SEPTEMBER 12, 2017

Marketers who work in technology, biotech/pharma and financial services also rate earned media has highly effective. Marketers must overcome some earned media challenges such as finding and connecting with influencers, adopting effective distribution technology and accurately measuring ROI to prove the value of public relations.

Measurement 223

Measurement Media Financial Technology 223

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

Software 127

Software B2B Pitching Data 127

Wadds Inc.

MARCH 2, 2023

Almost 20 years ago technology writer Tom Foremski wrote a polemic against the press release. He lamented its abuse as a means of community engagement with a variety of marketing audiences or publics. In financial markets they are a legal form of communication. Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

Shift Communications

JUNE 28, 2017

Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. release financial information (one of the most common uses of the press release today) to the investor community.

Financial 92

Financial Government Corporate Community 92

Shift Communications

JULY 26, 2022

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. A Recession-Ready External Narrative.

Brand 78

Brand Branding SEO Employee 78

Stephen Waddington

OCTOBER 21, 2021

An intervention in the public relations industry Sarah Waddington and I set up Socially Mobile as a Community Interest Company with the goal of addressing inequality in the public relations industry. It’s an issue close to home.

Creativity 149

Creativity Industry Policies Mobile 149

Flatiron Communications

JANUARY 30, 2023

Title: “The High Cost of Going Green: The Financial Burden of Electric Vehicles” Synopsis: Electric vehicles (EVs) have been touted as the solution to reducing carbon emissions and fighting climate change. One solution is for the government to provide more financial incentives for people to buy EVs, such as tax credits or rebates.

Financial 36

Financial Government Community Energy 36

Deirdre Breakenridge

DECEMBER 12, 2017

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. When I obtain a new client, I research and read everything about the company, including news stories, twitter feeds, and industry-specific communication. Using Twitter makes me smarter.

Twitter 208

Twitter Software Retail Agency 208

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Mindful Marketing

NOVEMBER 20, 2022

1) Messiah University : I begin with my own organization and employer whose president, Dr. Kim Phipps , reflects, “ At Messiah University, we are grateful for increased enrollment, financial stability and a cohort of new innovative partnerships that broaden our institutional scope and impact. 3) Pierson Computing Connection, Inc. :

Nonprofit 84

Nonprofit Banking Retail Insurance 84

Mark My Words

JANUARY 14, 2021

Archewell is also supporting the Center for Critical Internet Inquiry at the University of California in Los Angeles, which aims to champion racial and economic justice in the technology world. ‘It’s a place where compassion matters, communities gather, and storytelling is the engine.

Technology 60

Technology Community Crisis Fashion 60

Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. The Orogen Group is a new company created by Vikram Pandit and Atairos Group that will make control and other strategic investments in financial services companies and related businesses. In a word: trust.

Financial 149

Financial Groups Banking Crisis 149

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Going public gives us access to its historical financials, which I’ve long wondered about. Do you work for a company that develops PR technology or PR software for the public relations profession?

Pitching 151

Pitching YouTube Community Company 151

Business Wire

MAY 18, 2017

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. Causes for Optimism With advancements in technology and new found ways to do things, the future of media can be bright.

Newspapers 177

Newspapers Industry Print Journalism 177

PRSay

APRIL 8, 2020

Meanwhile, the need for continuity in these unnerving times falls on the shoulders of an organization’s leaders, who are now navigating operational upheaval and changing financial outlooks. What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”.

How To 190

How To Crisis Employee Resources 190

Cision

OCTOBER 24, 2016

Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns. During my time at Oracle, we drove this very innovation with technology that helped marketers energize relationships, build pipeline and boost ROI.

Communications 120

Communications Media Technology Data 120

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Sword and the Script

SEPTEMBER 19, 2022

“Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. What are those non-financial factors?

Survey 82

Survey Corporate Communications Financial 82

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. Let’s go back to 1987.

Big Data 250

Big Data Data Education Internal 250