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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. On a content site created by the agency it accused Google of unsavory business practices and noted that Apple collects personal data of users.

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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. Here are four ad industry and adtech trends to watch during Cannes Lions 2023.

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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now.

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Should You Join Threads? 9 Factors to Consider

PRSay

Brand building and community engagement Threads is reminiscent of the early days of social media, where the focus was on great content and brand building (not selling). Threads allows brands to relive those glory days by showing off their personalities and making authentic connections with their community.

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HOW THE DIGITAL MEDIA AND MARKETING WORLD WILL EVOLVE IN 2020

5W PR

COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Many respondents said they will be spending more money on ads because of social media restraints, with Facebook and Google among the platforms cited.

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The 2 Types of Social Network to Navigate for Social Listening

Cision

Privacy filters differ depending on each network, but pages are generally more restricted in regards to how they engage with fellow users. For example, LinkedIn limits personal profiles from seeing anything but long-form blog posts in their accounts, whereas Google+ allows businesses to start a conversation like any personal profile user.

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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google. Several commercials are in current rotation promoting the community provided by Facebook Groups. It may seem random, but it isn’t.