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Astroturfing has no place in modern public relations or public affairs

Stephen Waddington

Propaganda has no place in modern public affairs or public relations. Jim Waterson writing in The Guardian highlights dark Facebook Pages that CTF has run on behalf of the Airbus, Canary Wharf Group and the Saudi government. Astroturfing should be called out in the strongest terms.

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The Importance of Community Relations in Healthcare

Landis PR

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. AND, they provide an important service to the community. I know I can visualize almost every one of those commercials!

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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

the ever-growing Hispanic-American population is already one of the largest ethnic groups in the country. In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole.

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Why You Should Consider Hiring Military Service Members and Veterans in Your Organization

PRSay

A Military and Veterans Community where those interested in joining can create an open dialogue for engagement to engage can do so. A Military and Veterans Community where those interested in joining can create an open dialogue for engagement to engage can do so. You can find us online under My PRSA Community, Military, and Veterans.

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

The program sought to reach potential recruits in different demographic groups who wish to receive information from trusted social media influencers. A couple of months later, in May, the Navy began receiving pushback online from active-duty service members and veterans groups over its collaboration with Kelley.

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Latin American PR Leaders on New Communication Essentials

PRSay

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. and account executive at MileniumGroup, a communications and marketing boutique agency in Latin America. Humanize digital experiences.

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

He was also a founding partner in Worldcom Public Relations Group, a network of independent firms that grew to include businesses in 35 countries. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

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