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14 examples that can help you update your social media community guidelines

Communications Conversations

Governance isn’t one of the sexiest areas of social media marketing. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. In our communities. So yeah, social media community guidelines.

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The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

Deirdre Breakenridge

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices.

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6 Guidelines for Social Media Tragedy Response

Shift Communications

In the wake of these tragedies, what’s the appropriate social media behavior? If we were to stop our social postings for every event, we’d literally never be able to post on social media again. Social media should be the least of our concerns. Is it OK to tweet/post in the immediate aftermath?

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Have customers mentioned your podcast on social media, in blog posts, or through referrals?

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Inside the Campaign: Rocking Engagement with the IT Community

Shift Communications

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. So, it was really about producing a piece of communication that showed the benefits of both. The outcome was the Citrix #DaaSJams social media video series. Give us the 1,000-foot view of the campaign.

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Five Important Social Media Trends to know about this month

Prohibition

As we enter another new month and winter has well and truly graced us with its presence, we’ve taken a look back at the most important social media updates that have taken place in the past few weeks. Marketers will be well aware of how strict Facebook ads already are with a breadth of guidelines already in place.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?