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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. Together, we’ll be diving into Twitter and whether social media is altering or impacting the messages we receive. How many different ways can Twitter work as a political “platform”?

Twitter 293
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Reaching More Twitter Consumers

Ronn Torossian

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. Twitter recently released a report on how its users perceive the behavior of brands on the platform, as […]. The post Reaching More Twitter Consumers appeared first on.

Twitter 195
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Five Activities to Grow your Twitter Community

Deirdre Breakenridge

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). You have to build your community through transparency, meaningful conversations and relationships that blossom organically.

Community 150
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The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

Deirdre Breakenridge

Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” A little bit more about our special guest … Kirk Hazlett is an Associate Professor of Communication / PR at Curry College.

Ethics 268
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How Target uses branded gifs to bolster community engagement on Twitter

Communications Conversations

If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. It’s all about customer service.

Community 127
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The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

Deirdre Breakenridge

Twitter is one of the most promising social media platforms for science communication. I’ve met and worked with a multitude of scientists and professional communicators who swear by the use of Twitter for #scicomm. The hashtag is one of the most powerful tools you can use on Twitter. Know some trending hashtags.

Twitter 347
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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. This affords businesses the opportunity to interact with its community in real-time.

Community 206