Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Marketing is focused on driving sales and promoting products.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Brand 370

Brand Branding Media Measurement 370

PR in High Definition

JUNE 25, 2020

Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. It is earned.

Reputation 75

Reputation Employee Leadership Product Launch 75

5W PR

JANUARY 15, 2024

Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation. The ability to respond swiftly, transparently, and with empathy can mitigate reputational damage and build resilience.

Communications 78

Communications Policies Product Launch Reputation 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. . With that in mind, here are five tips for a successful media strategy for technology companies: .

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Strategy Media Measurement Product Launch 287

The Hoyt Organization

APRIL 17, 2024

With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Media Monitoring Media monitoring helps you analyze how your brand is perceived in the media so that you can better manage your reputation. This is exactly what Google Alerts does. What Can You Use Google Alerts For?

Google 96

Google Publicity Customer Service Web 96

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

5W PR

AUGUST 27, 2021

Companies have to work hard to generate any sort of media coverage, and between that, creating content for social media, blog posts, copy, and email campaigns, it’s a lot of time and effort spent solely on promoting the business. Reputation Management. Crisis Management. Event Planning.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

PR in High Definition

JUNE 25, 2020

Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. It is earned.

Reputation 48

Reputation Employee Leadership Product Launch 48

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Owned media refers to any channel that you and your company own.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. PR Calendar.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. Funding alone isn’t necessarily newsworthy to an IT security journalist. Try TechCrunch or VentureBeat for those.) Don’t be a bully. C’mon, PR pros!

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Twitter Ethics Pitching Product Launch 197

5W PR

OCTOBER 19, 2023

If a celebrity’s endorsement feels forced or insincere, it can backfire and harm the brand’s reputation. Launching a high-profile campaign For major product launches or promotional events, a celebrity endorsement can add star power and excitement. This authenticity can resonate strongly with consumers.

Brand 78

Brand Branding Product Launch Sports 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Contact us to learn more or to request a live demonstration.

Video 109

Video Marketing SEO Social Media 109

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. Here we will explore five food PR ideas that can help businesses successfully launch new products and menu items. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But there are also initiatives that simply come too early in the life of a brand or company.

How To 257

How To Interviews Measurement Storytelling 257

Konnect Agency

SEPTEMBER 25, 2023

The Power of Branded Partnerships Branded partnerships, also known as co-branding or co-marketing, involve two or more companies coming together to promote a product, service, or campaign. Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers.

Brand 52

Brand Branding Reputation Product Launch 52

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Supporting a product launch? Is there a need to build or improve reputation? Creating a high-profile PR plan can be daunting if you haven’t done it before.

Writing 136

Writing How To Pitching Privacy 136

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. With the right PR approach, restaurants, food companies, and drink brands can connect with their target audience, generate positive media coverage, and create a loyal customer base.

Agency 62

Agency Case Study How To Crisis 62

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. company website, blogs). What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MARCH 21, 2017

Uber may top the current list of major companies with public relations worries. The most recent news heralds the departure of company president Jeff Jones after a mere six months on the job. If you aren’t familiar, maybe that’s because the company did a good job turning a holiday campaign flop into gold.

Airlines 136

Airlines Reputation Product Launch Crisis 136

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. But for companies who don’t understand that or simply can’t wait, consider mixing earned and paid tactics in the overall plan. Explain what is required

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Some companies retain a PR agency simply to generate as many media placements as possible. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. What is the product launch timeframe? Stick to your timeline.

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. But these pieces pack more punch when timed strategically within a company’s overall PR efforts. Be strategic with bylines.

Leadership 149

Leadership Product Launch B2B Software 149

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Marketing can also involve market research, product development, and branding.

Interviews 100

Interviews Publicity Technology Social Media 100

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. You can use the market research data to improve your company’s communication. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles.

Creativity 109

Creativity Data Measurement Product Launch 109

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. It can also defend your brand’s reputation during a crisis. It has to celebrate a company achievement, summarize an event, or convey an urgent message. For example, if your company has launched a new product this is where you will discuss the launch.

Writing 59

Writing Product Launch Examples Consumer 59

Prohibition

JUNE 27, 2023

TikTok Marketing Strategies for Luxury Brands To effectively market their brands on TikTok, luxury companies can employ various strategies that leverage the platform’s features and user behaviour. The company is known for its high-end fashion and accessories, including handbags, shoes, clothing, and also TikTok content!

Brand 71

Brand Branding Marketing Fashion 71

Presspage

NOVEMBER 20, 2018

And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences. Brand journalism promotes compelling, upbeat stories about a company to more than one audience, often in more than one format. The Right Fit.

Brand 60

Brand Branding Journalism Product Launch 60

ImPRessions - Crenshaw Communications

MARCH 15, 2017

You don’t need a $500,000 budget to launch an effective PR campaign, but it’s important to be realistic about the budget that is available and to match the scope of the program to available resources. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them.

How To 149

How To Government Product Launch Internal 149

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Strategic collaborations with reputable figures who align with your brand’s values can help to drive growth and success. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52