Garrett Public Relations

SEPTEMBER 12, 2019

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed? The overarching […].

Content Marketing 119

Content Marketing Comparison How To Marketing 119

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Are they thinking about where the market will be in 1, 3 or 5 years from now?

Technology 195

Technology Comparison How To Software 195

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing.

Marketing 104

Marketing Comparison Enterprise Technology 104

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 177

B2B Company Marketing SEO 177

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

Onclusive

DECEMBER 6, 2021

Global Marketing Strategy, IFAW. Read the full 2021 Media Monitoring Comparison Report to learn how the top PR technology providers stack up against each other, who provides the most accurate and complete coverage, which solutions you can use across your PR workflow, and what level of customer support you can expect. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. So, how did marketing do? in June 2020.”.

Survey 152

Survey Marketing B2B Comparison 152

Onclusive

DECEMBER 1, 2021

In fact, 90% of our users agree that Onclusive’s platform promotes team collaboration with their colleagues in marketing, product and other functional areas: As we continue our blog series next week, you’ll learn more about evaluating comprehensive media monitoring and social listening capabilities.

How To 397

How To Software Media Analytics 397

5W PR

JANUARY 13, 2020

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. The first place to start is an honest assessment of how well the entire company is in tune with marketing’s digital marketing strategy. ANNUAL CHECK UP. Now’s the perfect time for an annual checkup.

Marketing 78

Marketing Comparison Video Survey 78

Contently - Strategy

OCTOBER 18, 2023

It’s clear that in 2023, generic, one-size-fits-all marketing simply doesn’t cut it anymore. The good news is there’s no need for marketers to pivot careers just yet. Yet, despite the personalization, all these content marketing efforts still remain consistent with your brand’s core identity.

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Agility PR Solutions

APRIL 17, 2019

PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement. But website content is often not run through the same rigors as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S.

Comparison 154

Comparison Web Content Marketing Report 154

Cision

OCTOBER 3, 2016

Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Comparison: “[Your cosmetic company name] versus [Competitor cosmetic company name] – which is better? Anyone use it?

Software 0

Software Comparison Media System 0

Sword and the Script

MARCH 24, 2020

Product launches and marketing campaigns are getting delayed. For comparison, £50 million is worth about $58 million USD at today’s rates. It’s an open-ended question and if you guessed marketing, you’d be correct. We are all in that same room, but everyone stops talking because the marketing budget got slashed.

Marketing 92

Marketing Comparison Product Launch Survey 92

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. All of these give off a much more authentic and human feel to them than in comparison to content directly created by the brand itself. Always answer this question.

Marketing 62

Marketing YouTube Comparison Fashion 62

Agility PR Solutions

OCTOBER 15, 2018

New research from micro-influencer marketing platform SocialPubli.com examines how micro-influencer campaigns perform in comparison to their counterparts across social media networks to gain a better understanding of what works—and what doesn’t—when partnering with the long-tail of influencer marketing.

Comparison 147

Comparison Study Social Media Marketing 147

5W PR

APRIL 10, 2023

Conducting Market Research To update brand values, start by conducting market research. Assessing Current Brand Values Brands must analyze their current brand values in comparison to the values important to consumers today. Brands must align values with ethical practices. Any gaps or inconsistencies should be identified.

Consumer 88

Consumer Brand Branding Ethics 88

Communications Conversations

FEBRUARY 2, 2021

views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7 Over the years, J-Lo has been a pretty damn savvy marketer and curator of her brand. She forgot a few of the basic influencer marketing principles: Read the room. This is influencer marketing 101! The challenge has just 2.4M

Social Media 78

Social Media Marketing Comparison Viral 78

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews. Our head of marketing asked us to package PR data on a quarterly basis for all regional executives.

Media 195

Media Software Analytics Measurement 195

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. When brands chose to partner with the right influencer, the partnership comes across authentically – which is the key to successful influencer marketing.

Instagram 62

Instagram Marketing Social Media Comparison 62

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. You can include informational articles, product comparisons, videos, special offers, et cetera. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

Sword and the Script

JANUARY 7, 2017

In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. 2) What is Marketing AI?

Marketing 112

Marketing Comparison Technology Data 112

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

Marketing 108

Marketing How To B2B Exercises 108

Shift Communications

OCTOBER 14, 2014

As marketers and PR pros, we strive to create a brand message that’s “sticky.” Yet therein lies the challenge: if humans are naturally wired to remember the negative , what’s a marketer to do to craft a message that’s both memorable but positive ? Marketing Analyst. Brand Marketing Public Relations positive'

Marketing 146

Marketing Comparison Conference Brand 146

Onclusive

DECEMBER 7, 2023

Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors. From this you can gauge brand visibility and market dominance. Media reach PR metrics assist in optimising media strategies, targeting specific markets, and evaluating campaign success.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors. From this you can gauge brand visibility and market dominance. Media reach PR metrics assist in optimising media strategies, targeting specific markets, and evaluating campaign success.

Measurement 195

Measurement Analysis Reputation SEO 195

Prohibition

SEPTEMBER 29, 2023

It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?

Privacy 62

Privacy Comparison B2B Retail 62

Prohibition

MARCH 2, 2023

These have also been really well attended, with last year’s webinars selling out – sharing our expertise to 1000’s of marketers. What to expect from our Prohibition event As any marketer will know, from a content perspective video is an integral part of any strategy. Creative Content – Showcasing C4 to the UK market

Comparison 62

Comparison Video B2C Case Study 62

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Polaris

DECEMBER 13, 2014

I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life. Hiring a paralegal versus a collection agency: A price comparison. If you need help developing a content marketing road map, get in touch. Content Marketing' Tip sheets:—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

Brand24

FEBRUARY 23, 2021

See a comparison between Google Alerts and Brand24. If you're looking for a Google Alerts alternative, you might have found it right here. The post Top 6 alternatives to Google Alerts first appeared on Brand24 Blog.

Google 78

Google Comparison Blogging How To 78

The Proactive Report

NOVEMBER 21, 2022

Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products. Mining conversations.

Social Media 162

Social Media Media Analysis Data 162

Critical Mention

FEBRUARY 18, 2021

Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Priscilla is the marketing manager for Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Media 113

Media Comparison Radio Sports 113

PR in High Definition

FEBRUARY 27, 2023

There are many tools and methodologies to help PRs and marketing folk calculate the impact of PR. A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors. To make this measurement a fair comparison, you need to look at universal reputation metrics.

Reputation 62

Reputation Comparison Measurement Engineering 62

Sword and the Script

MAY 17, 2022

The comparison over time illustrates how the buying process in B2B is changing. B2B buyers require more interactions from sales and marketing. If B2B vendors all look and sound the same in marketing, it makes sense that buyers need to talk to sales to understand the difference. The “sea of sameness” isn’t new.

B2B 114

B2B Study Survey Comparison 114

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. Share of voice Calculating the share of voice for your brand and its position in comparison to competitors is a key indicator of the success of your PR efforts.

Measurement 62

Measurement How To Comparison B2C 62

5W PR

DECEMBER 8, 2022

The share of voice public relations metric is simply a comparison of the media mentions of one company against its competitors. To keep track of share of voice, companies have to divide the total number of mentions they’ve generated in industry outlets by the total number of mentions of all industry brands in those outlets.

Measurement 88

Measurement Comparison Reputation Industry 88

PR 20/20

JANUARY 9, 2023

You can align your marketing activities and messages with each stage of the buyer’s journey. How to create a marketing plan using the buyer’s journey. Thus, aligning your marketing materials and messaging with each stage of the buyer’s journey is critical. How well does your marketing plan align today?

Comparison 87

Comparison Resources eBook Case Study 87