Sword and the Script

JANUARY 30, 2024

A subscribed audience is what distinguishes content marketing from marketing. Subscribers are what makes content marketing different The problem that this survey revealed is one of the reasons why subscribers are so important. A subscribed audience is what distinguishes content marketing from marketing.

Survey 119

Survey Marketing B2B Content Marketing 119

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. perhaps there is a PPC campaign supporting the white paper or product demos. It might even be integrated marketing.

Content Marketing 93

Content Marketing Marketing B2B Engineering 93

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Shift Communications

OCTOBER 24, 2017

While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways. Alan Marcus. Vice President .

Content Marketing 74

Content Marketing Marketing Google Trends 74

Onclusive

DECEMBER 16, 2020

Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 119

Analytics Content Marketing SEO Data 119

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 118

B2B Study Survey Software 118

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 109

Video Marketing SEO Social Media 109

Critical Mention

OCTOBER 25, 2021

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Cision

APRIL 25, 2015

Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! During this conversation, consider including a call to action for listeners to visit your site for a demo of the product. How many people heard the CTA during and asked for a demo?

Film 120

Film Content Marketing Analytics Measurement 120

Critical Mention

MAY 13, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

NOVEMBER 20, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Jessica Pickering.

Tourism 157

Tourism YouTube Radio Social Media 157

Communications Conversations

NOVEMBER 10, 2014

I started by asking for a demo of a tool called “ Wordsmith.” And this is where my demo comes in. Technology Tools content marketing content strategy wordsmith wordsmith content wordsmith content marketing wordsmith robot' Are robots going to steal communications jobs?

Corporate 146

Corporate Communications Tools Content Marketing 146

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

Software 207

Software Analysis Comparison Trends 207

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Critical Mention

FEBRUARY 18, 2021

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Media 113

Media Comparison Radio Sports 113

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 145

How To Content Marketing Banking Advertising 145

Critical Mention

DECEMBER 20, 2019

Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

How To 103

How To Brand Branding Media 103

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Ann: Because you can be a great writer without also being a great marketer. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Critical Mention

SEPTEMBER 24, 2019

Plus, many of today’s email marketing companies provide services that will allow you to track customer actions and identify what email content stands out to clients. Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

SEPTEMBER 24, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Jessica Pickering.

Examples 130

Examples Transportation Media Tourism 130

Critical Mention

OCTOBER 27, 2018

Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Burrelles Fresh Ideas

APRIL 16, 2024

Instead, effectively reaching the right audience at crucial touchpoints has become an art form, requiring a distinct skill set and a deep understanding of marketing strategies. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Critical Mention

JANUARY 29, 2021

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Krushan is a sales and marketing professional passionate about writing poems and anecdotes. Krushan Bari.

Brand 135

Brand Branding How To Radio 135

Critical Mention

MAY 7, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Media 113

Media Radio Television Sports 113

Critical Mention

AUGUST 20, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

FEBRUARY 4, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Victorious PR

APRIL 21, 2023

Through press releases, media pitches, and other PR tactics, good PR agencies can help brands secure coverage in relevant industry publications, online portals, and social media platforms, thereby increasing their visibility and credibility in the market.

Reputation 52

Reputation Advertising Advertising Education 52

PR 20/20

OCTOBER 26, 2022

For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs. When it comes to methods for building trust, content marketing is a no-brainer.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Critical Mention

OCTOBER 7, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Jessica Pickering.

Trends 105

Trends YouTube Tourism Video 105

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations.

Data 159

Data Media Software Viral 159

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Additionally, prospects who watch product demos are 1.81 Product videos, whether they’re demos or instructional in nature, garner high levels of engagement, making them perfect for the MOFU stage.

Video 111

Video How To Education YouTube 111

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. SCHEDULE A DEMO. The post 3 Benefits of Combining PR and Marketing Efforts appeared first on Critical Mention - Media Monitoring.

Marketing 68

Marketing SEO Guidelines eBook 68