MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

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prTini

SEPTEMBER 14, 2015

In the PR world, a trip to Content Marketing World is kind of like being a kid in a candy store: So many good speakers and sessions, it’s hard to decide which ones to choose! Their insights were so good, we thought we’d share a few with you, too: Simon Sinek is everywhere (or, content marketing is not for everyone).

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Rock the Status Quo

FEBRUARY 23, 2015

Transform your content fails into content marketing successes: Using a defined content strategy considerably boosts your odds of success, when it comes to content marketing. Download The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer here.

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eBook Digital PR Handbook Content Marketing 100

PR Fuel

APRIL 2, 2021

The purpose of press releases is to make an exciting announcement or to share important news with your audience, making social media a great place to share these documents. Infographics are another great tool to use to break up your written content. Craft a Creative Headline.

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Sword and the Script

JUNE 12, 2018

A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. 11 Simple Ways for PR to Score Content Marketing Points. There’s good reason to be wary about using humor in marketing. The edits were eccentric.

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Creativity Infographics B2B Corporate 61

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. For so long, marketers have relied on instinct over ROI, but that’s about to change. Using technology.

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Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

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PR 20/20

FEBRUARY 28, 2019

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. Interactive content generates four to five times more pageviews than static content. Repurposed Ebooks, Infographics or Whitepapers.

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Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

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MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

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Burrelles Fresh Ideas

JUNE 27, 2023

Press releases are multipurpose, multifunctional documents. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Earned media is the lifeblood of media relations, a core component of public relations.

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ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Great PR content translates brand messages into the format journalists prefer: They’re more attracted to multimedia press releases that include video, images and infographics – rather than straight text.

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PR 20/20

MAY 26, 2016

>> Must read: How To Use BuzzSumo for Content Marketing. For added inspiration, create a list of your personal favorite blogs—regardless of industry or topic—and document what they all have in common (that might be colorful visuals, clickable headlines … you get the gist). Analyze design.

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Blogging Brand Branding How To 51

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. If your content doesn’t have an evident emotion, try to narrow it down.

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Survey How To Reddit Pitching 90

Waxing UnLyrical

APRIL 19, 2018

G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free. Piktochart : PIktochart is an online infographics tool. Free Digital Marketing Tools for Content Marketing Support.

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MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Source: @PRtini ).

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Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. According to Ohno, the industrial engineer that created the Toyota Production System, documenting the standard of working is the beginning and end of the kaizen process. Start by documenting it.

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Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. ” Good medicine, like good content, comes down to trust and results. This data looks at all content produced by our clients in the spring of 2020. (To

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Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. ” Good medicine, like good content , comes down to trust and results. This data looks at all content produced by our clients in the spring of 2020. (To

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. million in content costs.

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