The Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Is the Content Marketing honeymoon over? Not at all.

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

The Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Is the Content Marketing honeymoon over? Not at all.

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

The Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Is the Content Marketing honeymoon over? Not at all.

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Bite sized content. Video marketing is an effect way to increase brand awareness.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Waxing UnLyrical

SEPTEMBER 12, 2019

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

Content Marketing 60

Content Marketing Marketing Case Study Google 60

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. Therefore, it may seem there’s less opportunity to use content marketing tactics for a consumer brand’s story.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. Infographics are another great visual addition to your content marketing arsenal. Since we know that visual imagery can have a huge impact in engaging an audience online, it’s a content marketing tool worth the time investment.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

MAY 5, 2015

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. It determines the shape that other content marketing pieces take. Choose content channels. Base content channels on those answers. Twitter is following suit.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Rock the Status Quo

NOVEMBER 19, 2014

Take a look… Why Suze Orman Never Multi-Tasks from LinkedIn (54,963 views, as of 11/19/14) Top 100 HR To Follow On Twitter from WittyParrot (2,576 views in two days, as of 11/19/14) 7 Myths of Startup Financing from Reid Hoffman (18,344 views in two weeks, as of 11/19/14) Pretty impressive , right? Content Marketing'

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Cision

OCTOBER 12, 2015

Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. The reason for this is pretty straightforward: Twitter shares are typically the easiest content shares to earn.

Twitter 120

Twitter Measurement Reddit Data 120

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. This company succeeds by evolving with the digital world as it changes, not as an afterthought.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Cision

AUGUST 26, 2015

For content generation and syndication. To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.”

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

JUNE 25, 2018

What a headline – as if you haven’t read that a thousand times before on social marketing sites. But this is actually a pretty useful list of different things we’re using right now to try and maximise engagement as part of our content marketing strategies. Yep – Twitter offers the saving grace of all content calendars.

Content Marketing 48

Content Marketing Marketing Tools Sports 48

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

ISEBOX

MARCH 14, 2016

Use Twitter for business? So when you initiate media relations’ efforts, it’s critical to have a multimedia content marketing strategy that produces great content and gets in the right hands. Producing great content is always easier said than done. A news story will receive 94% more views when an image is used.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Cision

JANUARY 11, 2016

Twitter’s growth stagnated in 2015 , and although there were some interesting newer aspects of the network (most notably Periscope) it evidently wasn’t appealing enough for the 77 percent of Internet users that don’t use the platform. Twitter will allow a lot more characters (rumored March 2016).

Twitter 72

Twitter Reddit Advertising Advertising 72

Sword and the Script

JULY 9, 2016

There’s a new gimmick in the effort to gain Twitter followers that goes like this: perform searches for keywords and hashtags on topics of interest and then go about “liking” as many of these posts as possible in the hopes that some people will follow you back. Why then, does marketing need more white papers, landing pages and registrations?

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. See these 7 services that deliver B2B results.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. A graphic from the paper detailing the assets is presented below and the complete white paper – The Blueprint of a Modern Marketing Campaign – is worth a read. Solves for content distribution.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. If your content can’t be indexed and found online, you’re wasting time and money. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Critical Mention

AUGUST 5, 2018

And what better place to make those connections than on Twitter? Connect with her to learn more about #journchat , Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter. Today, she shares her knowledge on the influencer marketing landscape on Twitter. westlevyPR.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? For content marketers, Hubspot or a competitor is a must-have. Let me know on Twitter @colleeno_pr. . What app can you not live without?

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Sword and the Script

DECEMBER 24, 2016

Twitter, on the other hand, provides no such feature, although the analytics Twitter provides do offer some insight. In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. Contently: Why Cisco is hiring over 200 content marketers.

Twitter 60

Twitter How To B2B Analytics 60

Sword and the Script

JANUARY 17, 2017

Twitter has long been a marketing favorite, but its growth prospects have been questioned. In a recent discussion on Inbound.org, Sean Kirby noted, “Twitter has become over-automated.”. In a recent discussion on Inbound.org, Sean Kirby noted, “Twitter has become over-automated.”. The Future of Marketing and PR with AI.

Twitter 60

Twitter Marketing Study Tools 60