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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing.

Corporate 272
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Broken Promises To Leave Russia. Corporate Reputational Ramifications.

Reputation Us

When the Russia-Ukraine War began with Putin’s actions in Russia in early 2022, many businesses worldwide faced ethical dilemmas. Regrettably, despite their early proclamations, some companies have failed to follow through on their promises (including Heineken, Philip Morris International and Unilever ).

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156
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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question. Set priorities.

Trends 203
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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week. The next two years are going to be tough.

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Page report highlights management communications opportunity

Wadds Inc.

A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. Page Society, is a professional association for senior public relations and corporate communications executives.

Report 64