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Copy, right

Wadds Inc.

For as long as I can remember, the public relations industry has had a fractious relationship with the Newspaper Licensing Agency (NLA) and the Copyright Licensing Agency (CLA). The NLA and CLA collect licence fees on behalf of publishers from public relations agencies and in-house corporate communications and public relations teams.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

The ethical considerations for public relations and journalism have similarities and differences. Before joining PRSA in 1994, he worked as a newspaper reporter and magazine writer in Columbus, Ohio. What do you think might be the most challenging aspect to master for people transitioning into public relations?

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Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 172
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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., He then moved to Texas, where he held corporate leadership roles for EDS Corp. Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. 14 following a battle with esophageal cancer. He grew up in Wheeling, W.V.,

Ethics 104
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James Shields, the re-discoverer of Bulgaria.

Maxim Behar

We returned from the Port city of Burgas on the Black Sea to Sofia more than happy; newspapers and TV channels informed the whole of Bulgaria about this investment. WE will go before all of the journalists in major cities in Bulgaria and explain the corporate decision." WE must do it now.

Hotels 64
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Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

We continue to benefit from responsible reporting by our local newspaper.”. Traditional outlets are usually run according to ethical journalism principles.”. “We Media has become increasingly activist like and if you’re with a corporate brand, you’re instantly a target.”. Our regional outlets are pretty good.”. “We

Survey 140
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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical.