ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Guidelines change week to week, and confusion is the only constant. Measure. . ROI/KPI/LMNOP… whatever acronym you use, use that measurement method often. Encourage others to think creatively.

Healthcare 98

Healthcare Communications Measurement Resources 98

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Be Creative. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty.

Community 206

Community Nonprofit Conference Social Media 206

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Very little has been written about the PROCESS of engaging the influencer.

How To 99

How To Guidelines Creativity Examples 99

Cision

JULY 11, 2015

Ensure your brand abides by the FTC’s new social media guidelines by requiring entrants to use disclosure statements or hashtags in their posts. By using a unique hashtag, you’ll have a better chance of effectively tracking and measuring the campaign’s success. Images: Michael Coghlan ; Stròlic Furlàn (Creative Commons).

Instagram 120

Instagram Guidelines Travel Pitching 120

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Policies and guidelines must allow for discretion and autonomy during crisis.

Crisis Management 266

Crisis Management Crisis System Policies 266

Cision

NOVEMBER 14, 2015

In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Give details on what you want the influencer to share or promote, but don’t set guidelines or micromanage their behavior. Follow these four steps to become an influencer’s friend: 1.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Contently - Strategy

MARCH 25, 2024

AI-generated content transcends merely meeting the demand for new visuals; it revolutionizes creative production by quickly generating high-quality, detailed images. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Strategy Marketing Brand 52

Prohibition

AUGUST 2, 2023

Lastly, influencer marketing allows brands to showcase their products in an engaging and creative way. By working with influencers, drink brands can tap into this creativity and create unique and memorable campaigns that resonate with consumers. This may include product samples, brand guidelines, and key messaging points.

Brand 62

Brand Branding Reputation Consumer 62

Cision

AUGUST 11, 2016

That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines. Creativity Unbound. Sprout Blog. Social Media Explorer. Duct Tape Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

AUGUST 16, 2016

Social media crisis guidelines should be included as well. Measurement. PR is seeing better measurement each and every day – with Google Analytics, trackable links, hashtag uses and more. Create goals and metrics in the beginning of the plan; then, show how you’ll measure results at the end. A social media plan.

Company 60

Company Guidelines Crisis Measurement 60

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Policies and guidelines must allow for discretion and autonomy during crisis.

Crisis Management 157

Crisis Management Crisis System Policies 157

Sword and the Script

FEBRUARY 13, 2018

Over the years, I’ve learned the following three basic guidelines help keep readers engaged. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Can your PR firm bring big creative ideas and execute on them? 1) Write short sentences. the Other Way Around. Give our services a try.

Writing 60

Writing Blogging Content Marketing Web 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? Events were illegal almost, so did some, not soul searching I guess, but looking at what I wanted to do. Let’s leave.”

Ethics 83

Ethics Radio Sports Facebook 83

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. If you do it often, and you build systems and processes, including reviews and approvals, it will become easier, operate more smoothly and generate measurable results. Talk to Us !

Blogging 107

Blogging Survey B2B Analysis 107

Stephen Waddington

JANUARY 17, 2019

Changes are made either automatically or manually to refine targeting or ad creative. Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Consider using lookalike profiles.

Media 103

Media How To Advertising Advertising 103

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Beyond PR

AUGUST 3, 2016

As my products’ champion, I use a combination of creativity, analytics and persistence to secure that support.”. Measurement is mutually beneficial,” stresses Alexa. In these cases, the content marketer can provide contributor guidelines and help brainstorm informative or entertaining content that interests audiences.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Beyond PR

OCTOBER 18, 2016

Campaigns should be measurable and align with a set goal, but if your followers feel they are jumping through too many hoops, they likely will lose interest. You may have to be creative, but if you can’t decide, use a Twitter poll. 3) Does it follow Twitter’s guidelines for promotions ? What do you do? Make it Conversational.

Twitter 40

Twitter How To Social Media Guidelines 40

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. Indeed, I agree. 4) Focus on efficiency.

Agency 95

Agency Trends Marketing Survey 95

wiredPRworks

APRIL 3, 2017

Simplifying our policy and enforcement guidelines. When shooting and editing their photos, these aesthetes may take creative liberties that don’t jibe with the science of what makes a good professional photo. Updating the branded content tag. More via Facebook. How Local News Stations Cover Weather on Facebook. More via snappr.com.

Social Media 49

Social Media Pinterest Media Instagram 49

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Crisis Energy 61

Shift Communications

MAY 24, 2022

It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. Creators are (as in their name) creative. Just make sure influencers do follow FTC guidelines. The days of measuring influencer marketing strategy efficacy by engagements and impressions are over.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. Social karma works in strange ways.

Blogging 90

Blogging Facebook Twitter Writing 90

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The open, free-flowing exchange of updates and ideas in the form of an employee suggestion platform tends to produce measurable results. Platforms like this not only store employee-generated content, but they set goals and measure KPIs. Employee engagement comes from the ability to speak and be heard.

Internal 147

Internal International Employee Mobile 147

Prohibition

SEPTEMBER 8, 2023

With regulatory bodies like the Advertising Standards Authority (ASA) setting rules and guidelines, brands, agencies, and influencers must ensure their content is compliant to avoid potential penalties. The key to maximising influencer marketing performance lies in monitoring and measurement. jacqisdiary finally got one ??

Marketing 62

Marketing B2C Advertising Advertising 62

Waxing UnLyrical

JANUARY 3, 2011

Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t. Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! Don’t let your social media activity die. Do share via a comment. Regardless, thanks for visiting!

Facebook 63

Facebook Twitter Measurement Blogging 63

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

NOVEMBER 14, 2022

Short, animated videos can help you build long-term relationships with customers and promote your products and services creatively. . Google has a specific set of content guidelines. Set measurable goals and start tracking right away. Tutorials answer questions and improve their understanding of your brand and your products.

Digital PR 264

Digital PR Marketing Infographics Video 264

Contently - Strategy

MAY 9, 2024

Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes.

Writing 119

Writing Case Study Study Brand 119

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. PR measurement. PR measurement. PR measurement.

B2B 118

B2B Marketing Survey Software 118

Prohibition

AUGUST 23, 2023

This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Establish Clear Expectations : Once you’ve secured a collaboration, clearly communicate your expectations, including the type of content, posting schedule, and any guidelines or restrictions.

Retail 62

Retail Marketing Advertising Advertising 62