Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR people may also develop guidelines for interacting with the media or even social media.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

JULY 9, 2015

To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right? As an example, PRWeb lists its editorial guidelines here. Use the Word “Free” Heavily.

Guidelines 120

Guidelines Software Creativity Pitching 120

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Guidelines for Submitting. Guidelines for author bios. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Buzzstream

MARCH 7, 2024

But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. You can also get creative with this approach. This term has search volume, and the unique data makes it something they can pitch but gains links passively over time.

System 62

System Google Policies Guidelines 62

Cision

DECEMBER 2, 2015

Cision’s white paper, “ How to Use Influencers to Expand Reach and Impact ,” shares tips on how to pitch influencers the right way so you can ensure success. Here are three guidelines for asking influencers to team up with your brand: Want more tips on how to connect with influencers? Image: Jamie ( Creative Commons ).

Brand 120

Brand Branding Guidelines Pitching 120

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Media responses from every pitch?

Meeting 191

Meeting Agency Creativity Case Study 191

Cision

JULY 11, 2015

Ensure your brand abides by the FTC’s new social media guidelines by requiring entrants to use disclosure statements or hashtags in their posts. Check out our pitching guide for media contacts and pitching tips! Images: Michael Coghlan ; Stròlic Furlàn (Creative Commons). Hash Out the Hashtag.

Instagram 120

Instagram Guidelines Travel Pitching 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. But then there’s PR, which is commonly treated as a different mechanism altogether.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

NOVEMBER 14, 2015

Think of your pitching goals. Give details on what you want the influencer to share or promote, but don’t set guidelines or micromanage their behavior. Images: Patrick Briggs , Ethan Lofton , antony_mayfield ( Creative Commons ). Establish Metrics.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Landis PR

OCTOBER 25, 2021

Guidelines change week to week, and confusion is the only constant. If I think of some crazy pitch or stunt or partnership, I put it in there. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Encourage others to think creatively. Find your matches.

Healthcare 98

Healthcare Communications Measurement Resources 98

The Stalwart Blog

OCTOBER 31, 2014

I recently read VOSD''s revised reporter guidelines and mission “to turn the chaos of news into a story people can access and understand” and fell even deeper in love. VOSD''s call rings true for what public relations professionals typically try to do with clients whether it’s crafting a pitch, drafting website copy or writing a proposal.

Guidelines 76

Guidelines Nonprofit Writing Creativity 76

Shift Communications

DECEMBER 6, 2016

To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Pitching broadcast media takes time and often requires multiple rounds of emails and phone calls. So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Where can media film?

How To 60

How To Film Pitching Guidelines 60

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Shift Communications

AUGUST 16, 2016

Ask yourself: What is my elevator pitch? Social media crisis guidelines should be included as well. With these five must-haves in your PR plan, just add in your company’s major goals, strategies, some creative ideas, and you will be set up for PR success. A true definition of your company. What do we offer our stakeholders?

Company 60

Company Guidelines Crisis Measurement 60

Ethical Voices

DECEMBER 18, 2023

At that point, you’ve got to get the creative juices going and come up with another campaign. What are some other things we can do beyond if the media pitches aren’t landing? As an agency, we put together guidelines, but it also creates a bit of an existential fear for us as well. I don’t know. Do not do that.

Ethics 105

Ethics Data Training Agency 105

Wildfire

NOVEMBER 29, 2018

Over the past four years at Wildfire I’ve been lucky enough to be involved in a great number of new-business pitches. However, if you follow these guidelines, which I learned from the great man himself, you can probably save yourself the time and cost of that course: 1. Finish your marketing strategy.

Agency 56

Agency How To Course Creativity 56

Konnect Agency

MARCH 31, 2020

Unless the charitable donation is part of a larger effort to address the pandemic and will have a meaningful impact, we do not recommend pitching to media, rather we suggest making it known directly to your customers so they are aware of how they can participate. Am I paying attention to how my message might be received?

Communications 69

Communications Crisis Communications Crisis Social Media 69

Beyond PR

JULY 20, 2016

Keep learning: Guidelines change. Check out Content Tips for Adding Creativity in More Conservative Niches. Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches. Include contact info: Reporters are sorting through thousands of press releases and pitches each day.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

NOVEMBER 26, 2016

Content marketing “requires patience, discipline, and the willingness to withhold the commercial pitch in favor of a focus on delivering content that’s useful and engaging in its own right,” according to Chris Ross. Making certain numerous voices are heard, but that overarching rules and guidelines are enforced.

Brand 60

Brand Branding Content Marketing Film 60

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. As an employee, those roadblocks hinder your creative thinking–you’re always thinking about what you CAN’T do, not what you COULD do. Since your existing employee is already sitting in a chair WITHIN YOUR COMPANY, that employee conceivably already understands your brand promise.

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Agency Resources Employee Internal 133

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 194

Writing Communications Marketing B2B 194

Bad Pitch Blog

JANUARY 25, 2010

We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class. We specialize in taking a creative idea, and turning it into an innovative product. All ACME products are produced under strict ISO 9001 guidelines. Message: You don’t wanna wind up here!"

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Guidelines Engineering Journalism Media Relations 43

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228

Waxing UnLyrical

APRIL 15, 2016

Here are some guidelines. I bet you could come up with some very creative ideas – those are just a few basic ideas as an example. As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Create content? Show up somewhere?

Marketing 40

Marketing Guidelines Social Media Banking 40

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. For example, here are the guest post guidelines from the Hubspot blog.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. It’s also crucial to understand sectors when pitching pieces.

Writing 71

Writing Pitching Study Data 71

Buzzstream

FEBRUARY 15, 2024

Your Money Your Life (Y-M-Y-L) sites are critiqued even closer for proper E-E-A-T characteristics for Google’s search quality raters per their guidelines. Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching.

How To 71

How To SEO Google Examples 71

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

SEPTEMBER 9, 2016

There will be exceptions to this guideline; however, longer releases run the risk of losing your audience’s attention. Be compelling and creative, but get to the point quickly. Think about how you can share your news in a creative way. Generally speaking, most press releases should be between 400 and 600 words. Multimedia.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. I’m open to pitches on these, but please read this first.

B2B 118

B2B Marketing Survey Software 118

PR Fuel

MARCH 17, 2020

Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. With these broad PR guidelines in mind, let’s look at some specific tips for how to get PR success for your small business. PR Tips How To Pitch to a Publication. You’re getting straight to the point.

Publicity 66

Publicity Small Business Advertising Advertising 66