Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

MAY 16, 2018

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders. But content variety remains.”.

Communications 117

Communications Public Affairs Crisis Communications Reputation 117

Landis PR

MARCH 6, 2023

Define what financial and staffing resources you have available to hire and work with an agency. This includes clarifying and listing your business and strategic communications goals, determining your monthly budget, and having a clear view on major upcoming marketing initiatives.

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

PR Conversations

OCTOBER 27, 2023

public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g. media relations, employee communications, digital communications, advertising and media planning, etc) under “bundled” Public Relations inspired organizations.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. The financial value of having a strong corporate reputation was highlighted in a recent study by the World Economic Forum, which concluded that reputation accounts for more than 25 percent of a company’s market value.

Reputation 79

Reputation Public Affairs Survey Financial 79

Stephen Waddington

JULY 16, 2022

His vision is for public relations to be recognised as a professional management discipline in order that realises its potential and value to society. World PR Day was founded after the misrepresentation of practice in an article by a management writer in an article in the Financial Times in London. I said I’d started a PhD recently.

Publicity 78

Publicity Study Public Affairs Government 78

Doctor Spin

JUNE 29, 2022

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. To calculate the value of the investment, we must know how severe the crisis would’ve impacted the organisation without the PR investment.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Wadds Inc.

JULY 16, 2022

His vision is for public relations to be recognised as a professional management discipline in order that it realises its potential and value to society. World PR Day was founded after the misrepresentation of practice in an article by a management writer in an article in the Financial Times in London.

Publicity 52

Publicity Study Public Affairs Government 52

Landis PR

FEBRUARY 20, 2024

Webinars, support group sponsorships and financial support for health-related nonprofits gets the information and services needed to those underserved populations. Most jobseekers wish to work for a values-aligned company and seeing an employer engaged in the community matters to new talent.

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

NewsWhip

MAY 26, 2020

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. AQ: Clyde Group is run conservatively from a financial standpoint, so we’re very selective about the services and vendors that we invest in. Clyde Group does a fair amount of crisis work.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Mindful Marketing

JULY 28, 2015

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. An interesting aspect of our work is that we find ourselves doing more and more public affairs work. As the CEO, you wear many hats.

Interviews 50

Interviews Communications Storytelling Marketing 50

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. I’ve served in Army Public Affairs for nearly 17 years now.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60