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Public Relations Guide To Utilizing Google Alerts

The Hoyt Organization

With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Media Monitoring Media monitoring helps you analyze how your brand is perceived in the media so that you can better manage your reputation. It can also help you create customized services to meet their needs and challenges.

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Lockdown lovehandles? Simon says, curb heuristic impulses and guard your reputation

PR in High Definition

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous.

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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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Lockdown lovehandles? Curb your heuristic impulses and guard your reputation

PR in High Definition

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous.

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Voice as the Next Tool

5W PR

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. While tailoring the brand’s voice to its audience, ensure that it’s still consistent with the image and reputation being sought. Why should it Matter?

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The Future of Twitter

The Proactive Report

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. His tweet about a new Tesla product launch resulted in a $900 million increase in value. Q: If it does go away how will that affect brands that use it for customer service? (Source: Forbes.com).

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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. PR is about “influence.”

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