The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. In this digital age it is possible to track everything.

Digital PR 264

Digital PR Marketing Infographics Video 264

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. PR has changed.

eBook 120

eBook Google Tools Analytics 120

The Proactive Report

OCTOBER 27, 2017

And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Your website is not just a pretty brochure online. It’s so easy to say “over to the web design firm.”

Tools 113

Tools Analytics Google Web 113

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

FEBRUARY 22, 2016

For example, if someone has taken the trouble to go on to Google and search for “glasgow pr company” it’s likely they are looking to purchase a Glasgow PR company’s services. 2: Eighty-Nine Per Cent of Customers Begin Their Buying Process with a Search Engine. And measure. But don’t dabble.

Social Media 75

Social Media SEO Media Local 75

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

NOVEMBER 14, 2014

Third, using good content in conjunction with smart SEO can help you rank higher in search engines, which can often lead to a prospect inquiry, or serve to reinforce your thought leadership and lead to other things (see my experience below). I’m happy to report they agreed!

Blogging 99

Blogging Leadership LinkedIn Google 99

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . When Twitter empowered engineers to make customer experience decisions, it sent me scrambling to find a way to see share counts.

Digital PR 60

Digital PR Tools SEO Web 60

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

JUNE 6, 2022

A combination of the right strategies can help companies improve their search engine results page rankings, engage with consumers through meaningful and valuable content, generate more exposure and brand recognition, attract more consumers, get third-party validation, and more. Digital PR.

Trends 88

Trends Data SEO Consumer 88

Prohibition

NOVEMBER 7, 2023

And remember, AI is only as good as the information you provide it with… Moz.com – SEO Mastery Best for: Search Engine Optimisation (SEO) Moz is like a compass for the search engine world. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: Crunchbase , PR Newswire , O’Dwyer ). 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Rock the Status Quo

JANUARY 22, 2015

” The choices included online search engines, traditional media, hybrid media, social media and owned media” in order of most trusted to least. Who doesn’t use a search engine first to find information? It measures and indicates activity, not influence. Digital PR' Duh… but wait.

Agency 100

Agency Survey Customer Service Engineering 100

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Measuring Media Kit Success. Online newsrooms became best practice about five years ago, and they served as a replacement to PDF format media kits.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. People are more likely to believe search engines (59%) than human editors (41%.). PR Lessons . Online sources and search engines are trusted more than traditional media. Trust in Authorities is Eroding Worldwide.

System 100

System Training Engineering Employee 100

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Measure the results and analyze trends.

Advertising 36

Advertising Advertising B2B Facebook 36

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. You can use Ahref’s Site Explorer or Moz’s Link Explorer to measure either metric.

Construction 62

Construction How To Media Google 62

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Magazine and Search Engine Land. So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

Landis PR

DECEMBER 4, 2023

Even with prompt engineering, much of the content is still largely generic and devoid of emotional marketing value. While I certainly don’t doubt the future potential of generative AI for content creation, it is still in the very early stages of development and is more about experimentation at this point.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. You can’t improve what you don’t measure. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training.

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

NOVEMBER 12, 2016

Measurement Framework: Set up a measurement framework so you can track where you are now, progress and results. SEO: Search engines are now regarded as a media source by the public. SEO: Search engines are now regarded as a media source by the public. Your content has to be found in search and news engines.

SEO 153

SEO Engineering LinkedIn Analytics 153

Beyond PR

MAY 30, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 40

How To Engineering Content Marketing Advertising 40