Wed.May 08, 2024

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What is Brand Reputation Management 

Ronn Torossian

In today’s modern, digital landscape, the reputation of a brand isn’t just about slick brochures or well-scripted press releases. The online world has opened up the floor, giving consumers the power to share their experiences, be they good or bad, with the world at a moment’s notice. This shift has put brand reputation management in […] The post What is Brand Reputation Management appeared first on.

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PR research: Healthcare brands are prioritizing multichannel marketing programs to grow awareness and customer base, Matter survey finds

Agility PR Solutions

New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service awareness, agency partnerships, and the use of AI. The agency’s 2024 Matter Health Marketing Outlook survey reveals that the top two […] The post PR research: Healthcare brands are prioritizing multichannel marketing program

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Journalist Spotlight | Interview with Jane Albert, a Freelance Arts Writer and Deputy Editor

Medianet Australia

Today, Medianet is joined by Jane Albert, a Freelance Arts Writer and Deputy Editor whose work has been published by Broadsheet (Sydney), Harper’s Bazaar, Limelight and The Weekend Australian.

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Blockchain buzz: Crafting effective media strategies in the age of digital currencies

Agility PR Solutions

The advent of blockchain technology has introduced a new dynamic to the field of public relations, offering professionals innovative tools to enhance their media strategies. With the capability to execute transparent and secure transactions, blockchain is rapidly becoming a vital component in crafting narratives that are not only compelling but also credible.

Strategy 101
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 Ways to Reach Flippers, Skimmers and Other Nonreaders With Words

PRSay

Web visitors read, on average, just 20% of the words on a page, according to Nielsen Norman Group coverage. So how can you reach these flippers, skimmers and other nonreaders? Pass The Palm Test. Encourage reading and skimming by breaking your text into little pieces. In other words, pass The Palm Test. The Palm Test says you should be able to put your palm down anywhere on your message and cover something besides just paragraphs.

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Disconnect found in the tech industry between aspirations and proper planning for AI and sustainability

Agility PR Solutions

Like many other industries, executives and engineers at technology brands and businesses around the world are optimistic about artificial intelligence and sustainability as broad concepts—but new research from hardware manufacturer TE Connectivity finds there is uncertainty around the best path forward to advance these initiatives within their companies.