Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

AUGUST 22, 2017

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use.

Social Media 92

Social Media Guidelines Media Handbook 92

Mark My Words

MARCH 10, 2023

The BBC , which has tried to rebuild a “fragile trust” with the government, reining in perceived partiality on and off screen by implementing an ultra-strict social media policy for news staff, has been put under pressure by Conservative ministers to make an example of Lineker. The BBC has struggled with the outspoken Lineker.

Social Media 60

Social Media Policies Government Media 60

Onclusive

APRIL 22, 2021

In addition, there are incidents that may occur regardless of the type of business and industry you are in, such as sexual harassment, workplace violence, lawsuits, or key public-facing employees being dismissed. Prepare draft messages and content guidelines. Expect the unexpected. Create and train a crisis response team.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. Clearly, companies are noticing the utility of an individual who gains a large following on social media to be a spokesperson or “brand ambassador.”. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 170

Ethics Public Affairs Policies Guidelines 170

The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. What are people saying about your brand when discussing CRM systems on social media? Now is not the time to pull back on PR and marketing efforts. Now is the time for intelligent promotion.

Trends 182

Trends Marketing Wikipedia Reddit 182

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

SEPTEMBER 28, 2020

This is then applied through all the channels where the company communicates with the public, such as social media posts, newsletters, and press releases. All of the employees can stick to the outlined guidelines and always refer back to them when creating new content.

Publicity 158

Publicity Guidelines How To Social Media 158

PRSay

APRIL 5, 2021

While companies have long engaged in politics, a new era of stakeholder scrutiny, social media and political polarization has propelled corporate political activity — and the risks that come with it — into the spotlight. When it comes to taking a stand on political and social issues, a small number of companies are opting out entirely.

Report 173

Report Company Government Conference 173

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 195

Training Media Training Reputation Crisis Communications 195

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. The same is usually true if the endorser has been paid or given something of value to tout the product.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

PR in High Definition

JANUARY 26, 2022

Navigating the waves of social media regulation. Social media has progressively become a core part of any good communication strategy, but as its use becomes more widespread, so does its regulation. Maintaining synergy through employee comms. But, at the same time, it can naturally lead to a fracturing of teams.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

David PR Group

OCTOBER 12, 2016

We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images.

Policies 40

Policies Social Media Handbook Guidelines 40

The Proactive Report

DECEMBER 14, 2014

Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Read the FTC Guidelines. Learn about it!

Guidelines 168

Guidelines Training Employee Social Media 168

Communications Conversations

AUGUST 21, 2015

Huge media buzz. Huge legs on social media. But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway.

Case Study 60

Case Study Employee Study Guidelines 60

Communications Conversations

MAY 28, 2015

“Are social media certification programs worth it? If Joe’s Social Media Gurus is doing the certifying: Not so much. Let’s say you have two options: Hootsuite University or the Rutgers Mini-MBA in Social Media Marketing. Is it a junior-level employee, or a more senior-level professional?

Social Media 60

Social Media Training Media Employee 60

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 147

Analysis Tools Software SMB 147

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. Quite a few launched ad campaigns recognizing their own employees.

Brand 284

Brand Branding Small Business Retail 284

Beyond PR

MARCH 31, 2017

Earlier this month, the Canadian Securities Administrators (comprised of Alberta, Ontario and Québec securities commissions) released Staff Notice 51-348 Staff’s Review of Social Media Used by Reporting Issuers. 77% of issuers had not developed a specific policy for their disclosure practices on social media websites.

Social Media 40

Social Media Policies Guidelines Media 40

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks.

Marketing 87

Marketing Guidelines Social Media Conference 87

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. Talk Like Ted. PRSSA Webinars. The New Rules of Marketing & PR. Until next time!

Resources 136

Resources Communications Education Guidelines 136

PRSay

OCTOBER 14, 2019

When the threat is driven at lightning speed by social media, there is no time to read through long, complex materials. Easy to read and use, they include — checklists and decision-making guidelines; crisp, clear policies for assessing quickly the level of risk; and step-by-step escalation procedures.

Crisis 85

Crisis Crisis Management Training Mobile 85

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 124

Communications Crisis Internal International 124

Stuart Bruce

JULY 16, 2014

This presents an opportunity for corporate social media policies and guidelines to enable far more employees to blog about topics that they are interested in and that will be of interest to customers and other stakeholders.

Blogging 144

Blogging Writing Guidelines Film 144

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

AUGUST 4, 2016

Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. The tone used in social media posts, for example, will differ from the one used in reports or presentations. It’s not something to be made up on the spot, but rather developed over time.

Brand 120

Brand Branding Guidelines Storytelling 120

Newsfile

OCTOBER 24, 2023

In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. In addition, 86% of users think twice about buying from a company with negative reviews. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5 billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

Konnect Agency

MARCH 31, 2020

Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1 This applies both to traditional media, newsletter updates and social media programming. Try to be as transparent and direct as possible.

Communications 69

Communications Crisis Communications Crisis Social Media 69

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

Cision

JUNE 22, 2017

This sense of collaboration and integration with our business partners is something MCS is routinely recognized for and it is not uncommon that members of our agency are mistaken for official employees of our clients’ companies! The truly successful people in healthcare PR are those who see obstacles as opportunities to forge new paths.

Healthcare 266

Healthcare Analytics Agency Trends 266

Critical Mention

JUNE 24, 2018

We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. The exact definition of fake news is tough to define: false stories, satirical sites, social media memes and even illegitimate media coverage can be uncovered as phony.

Crisis 94

Crisis Guidelines Social Media Reputation 94

The Hoffman Agency

FEBRUARY 14, 2024

Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience. As the competition for skilled professionals intensifies, creating an environment where employees feel engaged and valued is paramount.

Local 36

Local Government Banking Policies 36

Waxing UnLyrical

JULY 11, 2019

Create a set of brand guidelines. What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you. This is also great for finding subtle ways to stand out.

Company 84

Company Brand Branding How To 84