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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In many ways B2B PR is a more efficient engine of promotion. An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement.

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5 Rules for Publishing High Quality Press Releases

Beyond PR

A new infographic with up-to-date data? An upcoming trade show you’re excited about participating in? Readers and search engines will quickly know whether or not your message is relaying insightful and relevant information. Do you have a new study to report on? A white paper you’re proud of? Be the authority.