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Modern SEO Cheat Sheet for PR Pros [Infographic]

Solo PR Pro

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Free ebook: “Get It in Writing!”. For more on this specific update, see Press Releases and Google – What PR Professionals Need to Know to Promote Without Penalty.).

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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

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How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. Still Seeking Inspiration?

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How to Write News Release Headlines Reporters Love

Business Wire

The key to writing a good news release headline is to be both compelling and informative. While headline writing isn’t an exact science, a common formula includes the use of a number or trigger word + adjective + keyword + promise. This is why, when it comes to news releases, you write your headline after you write your news release.

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How to Write High-Quality Press Release Content

Cision

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Multimedia attachments.

Writing 310
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How to Write a Press Release That Converts

Cision

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Multimedia attachments. High-quality links.

Writing 293
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Recent Google Core Update: What Is Helpful Content?

The Hoyt Organization

This update is aimed squarely at addressing the issue of spammy and low-quality content that sometimes appears in its search engine results. In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people.

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