ImPRessions - Crenshaw Communications
SEPTEMBER 16, 2022
Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. But one of the best ways to drive influence and visibility for business leaders is to secure earned speaking engagements for them.
Flack's Revenge
JUNE 13, 2022
People sometimes wonder how I started out in engineering and wound up in PR. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show. Geeking out with Audio.
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2022
Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. But one of the best ways to drive influence and visibility for business leaders is to secure earned speaking engagements for them.
Flack's Revenge
NOVEMBER 12, 2019
People sometimes wonder how I started out in engineering and wound up in PR. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show. Geeking out with Audio.
Bianchi Biz Blog
OCTOBER 9, 2023
In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. Describe the craziest or most fun story you have worked on. Know your audience.
Remote PR Jobs
SEPTEMBER 25, 2023
If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire. The fact that a journalist has agreed to check out a product you have, visit your booth at a trade show, or conduct an interview, means they already have you in mind.
Bianchi Biz Blog
FEBRUARY 22, 2024
Online success starts with SEO (search engine optimization). Earning media coverage in credible media outlets can be a powerful way to receive objective, third-party endorsement of your company, while also increasing your company’s rankings in search engines. Will your company appear at the top of these search results?
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