Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. Looking Good on Paper: Writing a Memorable Bio.

Writing 40

Writing LinkedIn Radio Examples 40

Critical Mention

SEPTEMBER 13, 2019

To start, you’ll need to make sure you are writing with voice search in mind. Plus, making your site ADA friendly also benefits your site’s rank on search engines. Producing marketing videos can help increase your chances of being ranked higher across top search engines. Keep SEO in Mind. Publish Evergreen Content.

Marketing 92

Marketing SEO Radio Video 92

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. Suggesting related search terms.

Software 135

Software Pitching Analysis Community 135

Critical Mention

AUGUST 22, 2019

Ultimately, video content is extremely effective for achieving great search engine optimization (SEO) results. Search engines gather your media data to help people find your company in their searches relevant to your company. It provides the opportunity for people to share your branded video to other colleagues, friends and followers.

Video 95

Video SEO Engineering Radio 95

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. Both social posts and search engine results are available to mass audiences, which means your organization’s search rank can improve with the right techniques and content strategy. . Until next time!

SEO 80

SEO Social Media Strategy Media 80

The Proactive Report

DECEMBER 16, 2014

Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. Jill Kocher, search-engine-optimization expert. Sharpen up your writing skills and creativity. The more content there is on the web, the more difficult it is to find what you’re looking for.

Digital PR 154

Digital PR Google SEO Content Marketing 154

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television.

Digital PR 76

Digital PR Print Construction Television 76

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Critical Mention

SEPTEMBER 24, 2019

Stay relevant by implementing backlinks to help your organization rank well on search engines. Following these steps allows search engines to acknowledge your website’s legitimacy and relevance for specific keyword searches. . Here’s a few of our top SEO tips: Produce trending content . Have industry pros share your links.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones.

Meeting 79

Meeting Automotive Media Technology 79

Critical Mention

OCTOBER 9, 2019

Not only will these steps support your social media branding efforts, but these inexpensive social strategies will help your organization rank higher on search engine results. Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post.

Social Media 75

Social Media Marketing Media Instagram 75

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations. Search Engine Watch.

SEO 120

SEO Engineering Content Marketing Agency 120

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. Technical Aspects of PR 15. What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Beyond PR

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Remember that Google is a question search engine. Ask Google, “who writes about [your topic] at [name of publication].” Make your business newsworthy. New” is the key word here. Those are all topics that interest local media.

Social Media 78

Social Media Media Local Pitching 78

PeakMetrics Insights

APRIL 27, 2019

Instead of searching for people and organizations that share stories, organizations want to look at who writes the stories, which sources publish related content, and which receive a significant amount of attention. It can also help with social media marketing and the website’s search engine optimization.

Social Media 40

Social Media Radio Engineering Writing 40

PeakMetrics Insights

APRIL 27, 2019

Instead of searching for people and organizations that share stories, organizations want to look at who writes the stories, which sources publish related content, and which receive a significant amount of attention. It can also help with social media marketing and the website’s search engine optimization.

Social Media 40

Social Media Radio Engineering Writing 40

Prohibition

JULY 14, 2017

Content remains at its roots, exactly that; information, a message – whether its worked up into an old school snappy strapline, or a radio jingle, the content remains. Or is content marketing merely a new term used to dress up old school tactics? Well yes and no. What has changed is how content is utilised.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Waxing UnLyrical

AUGUST 5, 2015

So, let’s look at the mechanical goals (things we can see on Snapchat when we look under the hood) and engineered goals (things we can integrate into Snapchat to make it more effective for us). Engineered Snapchat metrics explained. I attribute the term “engineered metrics” to Johna Burke, EVP of BurrellesLuce.

Measurement 40

Measurement How To Marketing Engineering 40

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. What if a tire blows, what if the engine breaks down, what if you hit this thing?

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birthday coming up?

Energy 120

Energy Viral Storytelling Community 120

Cision

JULY 26, 2017

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Music and radio. That’s a statistic from a few years ago, but since Twitter hasn’t grown demonstrably since then, it probably hasn’t changed much. Family and parenting.

Social Media 233

Social Media How To Insurance Insurance 233

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? According to Search Engine Journal, SEO leads have a 14.6 100, 500, maybe 1,000? percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

If after a few minutes you are still getting radio silence, end the call and work on rescheduling. Being stood up by a journalist is embarrassing, and it can even make the PR rep look bad, which is why meticulous confirmation in writing is always necessary. This is a rare occurrence, but it happens. However, it can be rescheduled.

Interviews 309

Interviews Product Launch Radio Media Training 309

Buzzstream

APRIL 25, 2024

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. Search Engine Journal has a great breakdown of this topic.) Writing and Sending Outreach Emails in BuzzStream In BuzzStream, I’ll go to the project I’ve created and choose Sequences. But are nofollow links worthless?

Brand 62

Brand Branding How To SEO 62

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Unfortunately for them, as they took off, a flock of Canadian geese came flying into their windshield and took out one of their engines.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. My foray into journalism began by writing “letters to the editor” to several trucking trade pubs.

Meeting 87

Meeting Media Chemicals Radio 87

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

PR Conversations

NOVEMBER 12, 2015

He invented a method of measuring listener response to radio broadcasts and published many books before his death in 1961. Usually the public changes its views slowly and the engineering of this chance is a long and hard job. He writes: “One of the major functions of research is to map out the important areas of ignorance.”

Survey 40

Survey Publicity How To Measurement 40

Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. This isn’t the only way that you can create relevant metrics: *One of my favorite creative ways for tracking attribution are the use of promotional codes on radio commercials.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Amrit Pal is an undergraduate engineering student at BITS Pilani in Goa, India. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe?

Social Media 78

Social Media Web Media Measurement 78

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.

Reputation 52

Reputation Social Media Internal International 52

PR Fuel

OCTOBER 23, 2020

From there, the journalists will decide which press releases to use in their blogs, TV news bulletins, newspapers, radio, or podcasts. Some search engines, such as Google, look down upon duplicate content. These extra press release features include assistance with writing, editing, consultation, and proofing. Focus on Quality.

Software 105

Software Engineering Writing Video 105

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Search Engine Optimization. This also adds a human touch to the writing. Not Too Long.

Small Business 94

Small Business Writing Engineering Infographics 94

PR Fuel

MAY 27, 2021

It’s not enough to learn how to write a press release, though. You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). Our company will write, edit, and distribute the press release for you. About 23.5%

Guidelines 86

Guidelines SEO Social Media Engineering 86

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. They routinely cover topics such as staying up to date with social networks, search engine optimization and marketing, email marketing and more.

Pitching 100

Pitching Interviews Trends Journalism 100

PR Fuel

JULY 1, 2021

Start by looking at different news outlets, including: Radios. Learning how to properly write and format a press release can take time and practice. An experienced team can write your press release for you. Otherwise, make sure to write using the inverted pyramid style. Your search engine ranking could start to improve.

Guidelines 68

Guidelines Pitching Analytics Social Media 68