Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials.

Advertising 52

Advertising Advertising Ethics Conference 52

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? Internal subject matter experts at your organization can also be strong sources of insight into your audience and what they want to know. Display expertise. Conduct an SEO audit.

SEO 134

SEO Strategy Google Engineering 134

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2).

Ethics 52

Ethics Communications Print Television 52

Melissa Agnes

SEPTEMBER 4, 2020

In order to write this review, I took the time to experience the ReputationDefender brand and its ReputationGrower service firsthand. If it’s not something you’ve thought of or raised internally yet, I highly recommend that it be placed on the docket for internal conversation.

Brand 234

Brand Branding Reputation Crisis 234

Stephen Waddington

OCTOBER 20, 2017

The most frequently asked question is what should I write about? CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. These include diversity, international, internal communications and teaching.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. When done right, newsjacking requires little effort but yields significant benefits. Technical Aspects of PR 15. What is AP Press Release Style? What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Clear and present AI “A renewed focus on and commitment to internal communications. There will be a glut of AI-generated content as well.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Source: Code of PR Ethics? ). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

APRIL 10, 2019

Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law. Josem said some of these sites stretch the limits of ethical, legal gambling to the breaking point.

Company 105

Company Marketing Education Data 105

Solo PR Pro

MARCH 1, 2016

Overestimate their competence and expertise – they believe they are Pulitzer Prize caliber when it comes to writing and know everything there is to know about all facets of public relations and marketing – and could easily do your job, but are too busy. This can provide fertile ground for ethical – and legal – issues to possibly arise.

Guidelines 40

Guidelines Construction Employee Policies 40

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Ethically ambiguous? asks Preston. says Preston.

Film 48

Film Marketing YouTube Advertising 48

Contently - Strategy

DECEMBER 1, 2022

Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Is ethical manufacturing a priority? Write a company mission statement based on your findings. Write your one-liner. Is your environmental impact a priority?

Strategy 138

Strategy Brand Branding How To 138

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know. That partnership can really enrich your content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know. That partnership can really enrich your content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59