5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Content picks PR ethics.

Analysis 147

Analysis Tools Software SMB 147

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions.

B2B 94

B2B Marketing Measurement Social Media 94

Karen Freberg

MAY 14, 2018

I also appreciated seeing Jason share his own takes on some actions he has taken to separate himself from others who do not follow the influencer guidelines and views he does. Social media in many ways has opened the flood gates for anyone to create the illusion they are influential, when in fact we are not.

Social Media 41

Social Media Ethics Media Guidelines 41

Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. It’s opinions on social media all day long, 24/7.

Ethics 89

Ethics Journalism Radio Television 89

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Konnect Agency

APRIL 20, 2023

Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. Encourage mindful consumption: Collaborate with influencers who promote mindful consumption by sharing products or brands to avoid, and who prioritize sustainability, ethical practices, and quality over quantity.

Trends 52

Trends Marketing Ethics Consumer 52

Cision

AUGUST 30, 2017

Then, go ahead and tag the celebrity on social media. Consider the following example — if you want to attract the attention of the top golfing expert in the country you should pay attention to what he is already tweeting about or sharing on social media platforms. When it comes to social media shares, images matter.

Strategy 243

Strategy Writing Social Media Guidelines 243

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. PRSSA Webinars. Until next time!

Resources 136

Resources Communications Education Guidelines 136

PRSay

SEPTEMBER 28, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 90

Ethics Construction Guidelines Television 90

Prohibition

JANUARY 18, 2020

Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. Misalignment of a brand with the wrong influencer or ignoring strict advertising guidelines can damage reputation, dissuade customers and even result in legal proceedings.

Marketing 62

Marketing Advertising Advertising Social Media 62

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

JANUARY 16, 2019

For some this realisation is old news, but recently I’ve become increasingly aware of just how much social media content I consume isn’t actually from my friends and family. Like many others, I’m also guilty of occasionally comparing myself or my life to those I see on social media. The ethics of influencer PR.

Instagram 67

Instagram Ethics YouTube Social Media 67

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. Are you finding it difficult to stay on top of the latest regulations and news in social media?

Guidelines 88

Guidelines Brand Branding Advertising 88

Melissa Agnes

SEPTEMBER 4, 2020

Furthermore, if someone were to publish something negative about you online—be it negative allegations, unwanted news stories, harmful social media attacks, defamation, or a crisis for the very organization for which you work—how confident are you that your online reputation, your good name, would withstand such an attack?

Brand 234

Brand Branding Reputation Crisis 234

Polaris

NOVEMBER 17, 2014

It’s not uncommon for a well-read mommy blog with a highly engaged Canadian audience to ask a minimum of $3,500 for a sponsored post and giveaway that includes social media amplification. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review.

Media Relations 232

Media Relations Marketing Media Fashion 232

Contently - Strategy

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

SEO 134

SEO Strategy Google Engineering 134

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Pre-Call Announcements: Use various channels such as email , social media and your corporate website , to help ensure maximum awareness and attendance.

Conference 52

Conference Government Retail Analytics 52

Karen Freberg

FEBRUARY 1, 2019

I think it’s interesting people on social media are still so focused on the number of followers someone has. Ethics need to be at the forefront of influencer marketing. Like the early days of social media, everyone is holding this close to their chest for themselves.

Marketing 51

Marketing Ethics Guidelines Community 51

Communications Conversations

AUGUST 21, 2015

Huge media buzz. Huge legs on social media. And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. And, on the surface, it doesn’t appear that Nick broke any big company guidelines.

Case Study 60

Case Study Employee Study Guidelines 60

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

Contently - Strategy

MARCH 25, 2024

You can stay current with visual trends by consistently monitoring design publications, social media, and industry leaders, and by using analytics to gauge audience engagement with different visual styles. You can address these issues through clear brand guidelines and transparency with audiences.

Trends 52

Trends Strategy Marketing Brand 52

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. That really isn’t far from a philosophical argument over crooked nails.

Tools 68

Tools Marketing Advertising Advertising 68

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I teach it twice a year. I've taught at NU since 2011.

Education 107

Education Course Nonprofit Resources 107

Stuart Bruce

MAY 29, 2016

Just imagine how much more complex managing a website and all of the other associated digital and social media will be during a crisis. Good luck, on managing or advising on either if he doesn’t have a clue how social media works. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Buzzstream

NOVEMBER 28, 2023

Here are some to avoid: Excessive reciprocal linking Link Farms and Private Blog Networks (PBNs) Comment and forum spam Keyword stuffing Hidden links Duplicate content Paid links (from any of the methods above) All-in-all, ethical, white hat building is what will yield the best long-term results.

How To 62

How To Google SEO Pitching 62

Maxim Behar

MARCH 12, 2024

Regarding social media, a PR professional must be everywhere and on top of everything. The public landscape is dominated by the language of online communication and social media in particular. Elitism is the last prominent feature in social media because such platforms are for mass consumption.

Ethics 64

Ethics Social Media Local Corporate 64

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un. The brand controls over two-thirds of the market.

Company 105

Company Marketing Education Data 105

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. Keep learning: Guidelines change. Learn them.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S. However, it’s like social media was a decade ago.

Writing 194

Writing Communications Marketing B2B 194

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

PR Fuel

JUNE 5, 2020

It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. Establishing Media Relationships. Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers.

How To 98

How To Ethics SEO Guidelines 98

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Source: A PR View of Media Bias [Survey Data] ). Source: Code of PR Ethics? ). Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Our members are used to our Code of Ethics.

Ethics 82

Ethics Publicity Guidelines Technology 82