NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. followers, it’s in the same viral sphere as Duolingo. Instagram Reels After seeing TikTok’s massive success, Instagram launched a similar concept in August of 2020. The average consumer’s attention span is short.

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Video Brand Branding Instagram 148

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . The post Go Viral in 2020 with Real-Time Media Monitoring appeared first on Critical Mention - Media Monitoring. Share Tweet Share. Boost your Brand Awareness.

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Viral Radio Media Sports 70

Prohibition

NOVEMBER 3, 2023

In the fast-paced world of social media, TikTok has emerged as a dominant force in influencer marketing, standing shoulder-to-shoulder with Instagram. TikTok has arguably become as crucial as Instagram in the world of influencer marketing. Here we’ll explore the rise of TikTok and how it now compares to Instagram.

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Marketing Instagram Viral Video 62

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. The politicization of everything from face masks to groceries has been with us for a while, and I see no reason for it to change in 2022.

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Trends Employee Viral Advertising 385

NewsWhip

DECEMBER 7, 2023

A viral video on TikTok seemed to suggest that Target was masquerading regular sale prices as new Black Friday deals, and it immediately sent the public into a frenzy, with many other creators posting videos of themselves inspecting sales inside their local Target, as well as other major retailers. But what else made a splash in November?

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Brand Branding Retail Viral 78

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure. If anything, many of these viral trends encourage companies to be candid and step outside of the realm of their typical content. Jonathan W.

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Social Media Trends Viral Media 84

5W PR

OCTOBER 25, 2023

Harnessing viral potential TikTok is renowned for its ability to turn ordinary content into viral sensations overnight. Virality can significantly boost brand visibility, create buzz, and introduce a brand’s products or services to an expansive audience.

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Trends Brand Branding Viral 78

Prohibition

AUGUST 4, 2023

With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.

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Social Media Video Marketing Media 118

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. The first response statement published by MVPD before they could release the video footage of the incident.

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Crisis Viral Brand Branding 176

NewsWhip

JANUARY 20, 2023

This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. Cross-platform analysis With NewsWhip, you have access to a wide range of platforms, including web coverage, Facebook, Twitter, Reddit, Instagram, and YouTube.

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Reddit Viral Web Trends 88

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

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Instagram Crisis Local Privacy 98

5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. Recent guests include Reneé Rapp and Harry Jowsey.

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Fashion Viral Trends Television 78

The Proactive Report

DECEMBER 26, 2022

Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well. One of his videos went viral on TikTok and that led to over 100,000 new followers within a week and then radio stations far and wide picked it up. Facebook Reels.

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Video Film Social Media Facebook 162

Konnect Agency

NOVEMBER 14, 2022

Today, the platform boasts over one billion monthly active users , placing the platform as a major competitor to hugely successful social platforms like Facebook/Instagram, Pinterest and Twitter. Most interestingly is the major impact and disruption that TikTok created in content formats and how viewers prefer to consume their content.

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Video Agency Strategy Marketing 98

5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. Recent guests include Reneé Rapp and Harry Jowsey.

Fashion 60

Fashion Viral Trends Television 60

Communications Conversations

JANUARY 5, 2021

They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram. In general, I feel like a lot of companies are far too loose with this. They give username/pass info to agencies in many instances–and then never change the passwords!

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Government Social Media Viral Guidelines 74

Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter.

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Viral Trends Social Media Creativity 72

The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Building an audience on platforms like Facebook and Instagram can be very rewarding, but it can also prove to be a major challenge for communicators.

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Communications Social Media Employee Crisis 130

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is particularly likely with high-performing content that achieves some degree of viral reach.

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Social Media Ethics Trends Viral 126

Konnect Agency

NOVEMBER 16, 2022

While video may have killed the radio star, the content medium reigns supreme today and will only continue its meteoric rise amidst the gilded age of TikTok, Instagram, and YouTube. A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’?

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Video Agency Viral Nonprofit 52

Newsfile

FEBRUARY 28, 2024

praise-filled posts on Instagram. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Viral Marketing? Viral marketing aims to create contagious content that spreads rapidly through social sharing, word of mouth, or online platforms. What is What is Newsjacking?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. For instance, if Instagram is the go-to for many brands, don’t overlook other platforms such as YouTube and TikTok.

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Social Media Video Viral Brand 64

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

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Trends SEO Viral Social Media 62

Cision

MAY 1, 2015

Talking Points: Mom goes viral for slapping son during Baltimore Riots ( CNN ) and Al Jazeera America being sued for discrimination ( POLITICO ). BIZ ); and Soundcloud making podcasting easier ( The Observer ).

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Airlines Media Software Viral 120

PRSay

MARCH 7, 2024

This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. It proved that on X, Instagram and TikTok sometimes opposite aesthetics can inspire a tidal wave of memes and moviegoers. He’s just Ken.”

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Film Marketing Sports Hotels 129

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

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Crisis Viral Government Crisis Communications 62

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

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Video Social Media Instagram Media 62

Buchanan PR

OCTOBER 5, 2023

After she was photographed eating a singular chicken nugget with both ketchup and “seemingly ranch” (as a viral tweet from a Taylor Swift fan account referred to it), Heinz Ketchup themselves released a limited-edition ketchup-and-seemingly-ranch condiment blend. The original viral “ketchup and seemingly ranch” post.

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Strategy Media Viral Trends 81

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. These strategies include using a chatbot on (Facebook or Instagram) that will engage potential customers.

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Brand Branding B2C B2B 60

Prohibition

SEPTEMBER 2, 2022

They posted a video to their Instagram, encouraging users to turn their profile pictures grey in solidarity. This is a great example of using media conversations to your advantage while actively contributing to the conversation too, and they received high engagements on Instagram! Getting Rick-rolled by CSAA Insurance.

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Social Media Insurance Insurance Media 62

Karen Freberg

JANUARY 15, 2020

I am talking about the new trend we are seeing on Instagram Stories related to the random filter generators. We see these now everywhere after the one featuring Disney characters went viral. Facebook last year announced anyone could create an Instagram filter and upload it on the platform. What tactic am I talking about?

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Social Media How To Instagram Media 55

NewsWhip

SEPTEMBER 22, 2021

View this post on Instagram A post shared by Disneyland (@disneyland). Additionally, Disneyland also took to Instagram to promote the park’s Halloween treats. At Candy Palace visitors can try Mummy Marshmallow Wands, Jack Skeleton Cake Pops, and a Spider Web Crispy. The blog has received over 3.6k engagements so far. .

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Trends Instagram Viral Brand 78

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. However, they are not viewing less content.

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Pitching How To Instagram YouTube 120

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. One of the coolest dadfluencers is Chris Kyle (nearly 40k followers on Instagram). Chris’ Instagram is full of heart-warming interactions with his daughter.

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Brand Branding Instagram Community 56

Prohibition

JULY 21, 2023

Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. The comfy shoe brand announced the collaboration on Instagram with a video that showed the hot-pink Crocs, as well as Barbie-themed Jibbitz charms to be stuck on the front. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Remote PR Jobs

OCTOBER 11, 2022

Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. You never know what post or comment might skyrocket your company into internet virality. Performance Metrics. Hashtags are not the only way to track your online presence, though. Get Personal.

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Social Media Media Product Launch LinkedIn 130

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

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Pinterest Viral YouTube Mobile 71