Communications Conversations

AUGUST 11, 2017

In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane. Translation: Media relations will not be the cornerstone of comms and PR departments like it once was–in some organizations, this is already changing.

Media Relations 87

Media Relations Media Local Leadership 87

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. Reporters review business social media profiles. What can PR do about it?

Survey 78

Survey Media Relations Report Media 78

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing. Media Relations. We put out tons and tons of great content to help you land in the media.

Publicity 225

Publicity Marketing YouTube Video 225

ImPRessions - Crenshaw Communications

JULY 10, 2023

Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. You might have thought PR professionals would be obsolete or would spend their days catering to mommy bloggers and YouTube unboxers (the TikTok stars of their time), and that no one would want media coverage ever again.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

FEBRUARY 27, 2024

In other words, what you do with an earned media mention counts as much as getting it in the first place. This was one of the many points Michelle Garrett and I spoke about on her new show YouTube show, PR Explored. We’ve gotten good feedback and while the show was broadcast live, a recording is available too (embedded nearby).

Media 168

Media YouTube Pitching Survey 168

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Agility PR Solutions

FEBRUARY 9, 2022

Maybe you listened to a podcast on the way to work, scrolled through Instagram while you waited for the elevator, or watched a couple YouTube videos during your lunch break. If you’re like most Americans, a heavy dose of the media you consume is more than just […]. Think about the content you’ve consumed online today.

YouTube 176

YouTube Instagram Consumer Video 176

Sword and the Script

FEBRUARY 20, 2024

She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%).

Report 106

Report Publicity Marketing Pitching 106

Bianchi Biz Blog

DECEMBER 16, 2021

They tended to revolve around a few key topics: virtual communications related to the pandemic, the search for a PR agency, media relations tips, PR for CES2022 and the hottest automotive topic of the year, electric vehicles. Is Media Relations Dead? Top Electric Vehicle (EV) YouTube Influencers.

Blogging 97

Blogging Automotive YouTube Mobile 97

ImPRessions - Crenshaw Communications

JUNE 8, 2021

For months, it has relied on its founder’s Twitter account and the company’s YouTube channel for outbound communications. Media, naturally, didn’t take the decision well. Like agency work, it requires diverse skills, constant proactivity, and experience that extends well beyond traditional PR and media relations.

Corporate 308

Corporate Communications Reputation Employee 308

Bad Pitch Blog

JANUARY 9, 2011

Seek out a reporter on Slideshare, Flickr, YouTube, Facebook, MySpace, LinkedIn or Twitter to learn more about them and connect with them as relevant. Study up on current events…news is media relations jet fuel. Just make sure it’s in context. Do NOT pitch a reporter using these channels unless they specifically request it.

Media Relations 104

Media Relations Social Media Media Pitching 104

Flack's Revenge

JUNE 2, 2022

To hear more, check out the podcast; you can listen on Spotify and other channles, and watch the interview on YouTube. Terra crash and implications for startups entering the space How to bring more people in the crypto world Pet PR peeves; how to pitch Danny Can early-stage companies get good press?

Report 156

Report YouTube Interviews Pitching 156

Inbound PR

JANUARY 14, 2020

In my early days, I used to do a lot of traditional media relations as in pitching journalists and national media. Shortly after that, came the influencers - the bloggers and the YouTubers. I wouldn't say that the influencers changed the game on how to do proper media relations.

YouTube 62

YouTube Instagram Pitching Media Relations 62

Communications Conversations

JANUARY 8, 2021

27% of consumers have been influenced to purchase a product or service on YouTube. When was the last time you saw stats around purchase decisions based on media placements? When was the last time you saw stats around purchase decisions based on media placements? Trust in the media is almost at an all-time low.

Newspapers 179

Newspapers Local Consumer YouTube 179

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 23% of reporters said they’d like to spend more time on YouTube.

Social Media 109

Social Media Report Survey Media 109

Burrelles Fresh Ideas

OCTOBER 10, 2023

From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. You also need to keep track of the media coverage and engagement your video content receives. YouTube Analytics) and social media platforms (e.g.,

Video 88

Video Publicity Marketing Analytics 88

PRSay

SEPTEMBER 21, 2018

Power social influencers — Power social influencers are niche famous individuals with a meaningful following on Instagram, YouTube, Snapchat or whatever platform. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. They are trusted by their followers, too.

How To 153

How To Media Nonprofit Newspapers 153

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. More video content is uploaded in 30 days than the major U.S. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Pepsi’s #SwagStepChallenge , a great example of a branded hashtag campaign, spread like wildfire on TikTok, as well as on Twitter and Youtube. TikTok’s users, however, don’t seem concerned. and more than 500 million active users worldwide.

B2B 310

B2B Video Creativity Social Media 310

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 118

Pitching Strategy Film Advertising 118

Critical Mention

OCTOBER 7, 2020

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. Here are four PR trends to consider for 2021: 1. Short-Form Videos. Podcasts.

Trends 105

Trends YouTube Tourism Video 105

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

Landis PR

MARCH 20, 2023

They also plan to spend more time on YouTube, LinkedIn, and TikTok, indicating the growing importance of these platforms for media outreach. Journalists plan to spend more time on YouTube, LinkedIn, and TikTok This finding highlights the growing importance of video content and social media platforms for media outreach.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Critical Mention

NOVEMBER 20, 2020

According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. They take the time to build trust with their audience, which means they have a bigger influence over their buying potential.

Tourism 157

Tourism YouTube Radio Social Media 157

Landis PR

FEBRUARY 7, 2022

Edit after the fact for a quick 1-minute “best-of” reel for your YouTube channel. Trade media relations is a building block – not the end game. Media relations is an art and not a science. Treat media relations as an important part of your overall plan, not as the plan itself. Hosting a webinar?

B2B 52

B2B Communications Trade Shows YouTube 52

PR for Anyone

APRIL 6, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. Happy Spring!!! And by putting that nugget in my pitch helped me get the yes!

Pitching 130

Pitching Television Media Real Estate 130

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.” Social media platforms. That’s up from 68% in 2019 and 51% in 2018.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Landis PR

APRIL 29, 2024

The Most Popular Social Media Channels in Finland Youtube : 4.46 Finland is the only country in the survey (46 markets included) where the proportion exceeds two thirds of the population. million users Facebook : 3.59 million users Instagram : 2.47 million users Snapchat : 2.13 million users X/Twitter : 1.96 million users LinkedIn : 1.80

Radio 64

Radio Pinterest Television Government 64

Bad Pitch Blog

APRIL 1, 2008

So here are some quick links reinforcing why you should pay attention to social media if you are in media relations. Social networks are a great way to build media relationships directly and indirectly. AP/Reuters Hit YouTube AP and Reuters are posting videos to YouTube.

Media Relations 40

Media Relations Social Media Media YouTube 40

Critical Mention

DECEMBER 10, 2021

This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions. The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram.

Radio 116

Radio Instagram Analytics Mobile 116

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Live videos can be republished on YouTube or LinkedIn, and edited for shorter clips to post on Twitter. Many marketers recommend that 20% of published social media posts have a video element to them – even animated GIFs count! Video summaries of current blog posts are another way to ramp up video content.

B2B 344

B2B Facebook LinkedIn Small Business 344

Cision

AUGUST 23, 2016

Audio-visual sharing tools like YouTube see the biggest difference between age groups and journalistic content. Just like email pitches, press release distribution, and other PR tactics, social media must be a part of your media relations strategy.

Journalism 120

Journalism Social Media Study Media 120

Agility PR Solutions

DECEMBER 4, 2019

Journalists are still by far the most important influencers in the work of German PR professionals, while Instagrammers and YouTubers are far less relevant for press offices and PR agencies, according to a new research report from Hamburg-based Deutsche Presse-Agentur subsidiary news aktuell.

YouTube 78

YouTube Survey Study Agency 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Where I might read Amazon reviews before purchasing a product, my son goes right to the source that is most relatable to him.

Brand 83

Brand Branding Marketing Ethics 83

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. Social media, email blasts, blogs, traditional media (duh, obviously). So when you initiate media relations’ efforts, it’s critical to have a multimedia content marketing strategy that produces great content and gets in the right hands.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

5W PR

MARCH 31, 2020

Many people seem to be unaware of the fact that it’s not just Instagram and YouTube where people are able to gain a profit from sharing content. As with other social media platforms, the more popular an influencer is, the higher their potential social media-related wages are going to be.

Twitter 88

Twitter Social Media YouTube Financial 88

Critical Mention

MARCH 16, 2020

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him.

Brand 87

Brand Branding Instagram YouTube 87