Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

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Media Nonprofit Pitching Analytics 98

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Because trade media editors and journalists are typically subject-matter experts in their respective fields, articles tend to go into deeper detail than those in larger publications. Mention depth of content. Don’t overlook blogs.

Media Relations 135

Media Relations Publicity Media Blogging 135

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

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Storytelling Media Nonprofit Government 163

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation.

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Media Radio Television Engineering 108

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

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Media Relations Pitching Media Report 100

PRSay

AUGUST 18, 2023

Those interviewed widely reject national news media as credible sources for climate information, feeling that the media present information that suits their own agendas. Networks and radio and newspapers and television — they’re all getting paid to tell me something,” one interviewee said.

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Study Report Media Television 78

Remote PR Jobs

SEPTEMBER 25, 2023

Moreover, when it comes to prepping their clients for that big interview, many communicators find themselves outsourcing their media training to an expert. Dubbed "The PR Whisperer," she also counsels fellow communicators, and brands, on what they need to know for their next moment in the media. Farmer excels.

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Interviews Media Media Training Training 100

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Yes, social media changed PR. Just consider the ways technology has already benefited PR.

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Technology Television Web Social Media 266

Critical Mention

APRIL 28, 2020

The 2020 NFL Draft may not have been conducted in its traditional form but that didn’t prevent publications, TV stations, radio hosts and fans from sharing their thoughts about their favorite picks. 2020 NFL Draft: Radio Results . of the radio media coverage from the NFC East teams. Until next time! Critical Mention.

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Radio Print Sports Media 78

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. This applies to the media also. The largest media houses are Sanoma, Alma Media, YLE (State owned), Keskisuomalainen, Kaleva and TS-Yhtymä.

Radio 64

Radio Pinterest Television Government 64

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

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Instagram Industry Media Analytics 156

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

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Media Radio Television Sports 113

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology. Social media marketing has matured dramatically over the last 15 years. That’s empowering to regular consumers. So how can you avoid being cancelled?

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Construction Crisis Reputation Social Media 385

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. Owned media is any content or messaging platform the brand owns or exclusively controls.

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Media Print Advertising Advertising 103

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Social media Social media provides a great opportunity to amplify your earned media content.

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Measurement SEO Web Social Media 356

Critical Mention

JANUARY 24, 2020

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Top Ways the Media Impacts Politics with Online News.

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Radio Media Television Social Media 101

PRSay

DECEMBER 13, 2018

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers. News websites are the next most common source, followed by radio, social media and print newspapers.

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Print Newspapers Social Media Television 149

Critical Mention

NOVEMBER 22, 2019

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Earned Media Examples.

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Radio Media Newspapers Sports 104

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Media type.

Media 104

Media Radio Local Tools 104

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. That’s why understanding certain nuances of the media outreach process can mean the difference between a fixable flub and a misstep that compromises the entire pitch or even the team. Given the stakes, a small screw-up can be a disaster.

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Pitching How To Report Radio 240

PRSay

AUGUST 15, 2018

The second-best time of day to pitch media is between 10 a.m. Many are expected to post to multiple platforms, and then promote their work on social media. Absent any additional insight into your target media’s workflow, it’s still a decent time slot, if you have to guess. and noon, their time zone.

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Pitching Radio Course Journalism 205

PR Insiders

JULY 12, 2021

Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! Think about how you get information these days. Did you read that newspaper article in print or on your phone?

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Print Newspapers Media Skype 78

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

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Meeting Radio Sports Telecommunications 131

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

FEBRUARY 18, 2021

In the series, there’s a big focus on the Britney supporters who are advocating for the termination of her conservatorship in the streets and on social media, using the slogan, “Free Britney.” Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Critical Mention.

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Media Comparison Radio Sports 113

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? What Is Media Monitoring? What Is The Difference Between Media Mentions & Media Coverage?

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Media Analytics Radio Google 52

Burrelles Fresh Ideas

DECEMBER 19, 2023

May your holidays and the upcoming New Year be brimming with joy and fulfillment. The post 2023 Season’s Greetings from Burrelles first appeared on Burrelles.

Radio 106

Radio Analysis Agency Communications 106

Critical Mention

NOVEMBER 17, 2021

NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. “We’re thrilled to partner with Podchaser to elevate our podcast monitoring service and further expand our Earned Media Suite.”

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Analytics Radio Television Measurement 126

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Therefore, monitoring your media in real-time is a powerful solution for amplifying your brand.

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Viral Radio Media Sports 70

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Consumer 93

Consumer Brand Branding Radio 93

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. That has led to the question: Are satellite media tours still possible? Consider the Importance Of B-Roll Footages.

Media 68

Media Travel Radio Interviews 68

Axia PR

AUGUST 15, 2018

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.).

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Media Radio Newspapers Print 48

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. I really appreciated my time in radio and print journalism. Little known fact: You led social media management for the Business Journal during your time there. Cloud out of college.

Radio 167

Radio Journalism Interviews Energy 167

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. realize that online media bleeds across borders.

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Measurement Strategy Media Analytics 166

Critical Mention

FEBRUARY 6, 2020

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. Maybe you are using a media monitoring platform that isn’t delivering on the promises you were made when you bought it, but does the bare minimum you need to get your job done. .

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How To Media Radio Print 106

5W PR

JULY 5, 2020

Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Media Training in 2020.

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Media Training Training Trends Media 78

Landis PR

MAY 17, 2021

He has been on CNN and national public radio multiple times. Related articles: J.B. The post Meet the Media – Warren Thayer appeared first on Landis PR. Warren Thayer is the editorial director and co-founder of Frozen & Refrigerated Buyer. Landis Communications Inc.’s Hunt Teams With Google. Kroger Hits It’s Stride.

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Meeting Media Retail Radio 92