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So you want a Wikipedia page?

David PR Group

Wikipedia remains a subject of great interest in PR and marketing circles. The site continues to confound even the most experienced marketers as Wikipedia’s notorious editors work hard (and even neurotically) to avoid being manipulated by marketing people. Wikipedia is meant to serve as an online encyclopedia. –John.

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Marshall McLuhan: “The Medium is the Message”

Doctor Spin

A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness.” Source: Wikipedia 1 Marshall McLuhan. In Wikipedia.

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Shep Gordon: “Make Parents Angry”

Doctor Spin

Image: Wikipedia ) Gordon gained fame as a talent agent and manager for various high-profile celebrities, particularly in the music and culinary industries. However, contrary to popular belief, there’s no concrete evidence that this incident received national TV coverage or front-page newspaper attention. In Wikipedia.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Crowdsourced sources of forward planning data include Wikipedia. There’s a counter idiom in the statement ‘today’s news is tomorrow’s fish and chip papers’. News has a finite shelf life.

Tools 203
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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. . There’s lots of levers and ‘new rules of influence’.

Data 176
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12 ways to produce a killer press release

Presspage

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. How to stand out?

Wikipedia 103
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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. The concept of “fake news” is anything but novel.

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