ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Pitching trade press can be easier than getting a story in a large media outlet. Pharma journalists will read biotech and diagnostic trades, depending on their beat, and so on.

B2B 319

B2B Company SMB Automotive 319

Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. Pitch podcasts by noon. click image for higher resolution) 2.

Analysis 147

Analysis Tools Software SMB 147

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. The amount of information you need to contact an influencer — direct phone, email, social handles, pitching preference, outlet information, history and bio, etc.

Small Business 245

Small Business Media SMB Pitching 245

Garrett Public Relations

MAY 4, 2022

With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. As anyone in PR can tell you, earning media coverage these days can be a challenge. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […].

Media 215

Media Pitching Survey Publicity 215

Communications Conversations

NOVEMBER 14, 2017

As a blogger, I don’t get pitched all that often. However, I did receive two somewhat interesting and relevant “pitches” in the last month. They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). Missed opportunity.

SMB 60

SMB Pitching Local Social Media 60

Garrett Public Relations

FEBRUARY 11, 2018

After all, they often express their displeasure at receiving media pitches […]. If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love?

Report 86

Report Pitching Publicity Small Business 86

Garrett Public Relations

JANUARY 19, 2020

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […].

Tools 215

Tools Social Media Small Business Media 215