Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Download Make Your Product Launch the Start of a Multichannel Content Promotion Plan for more content distribution tips and multichannel use cases.

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Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Ask these five questions to help plan effective thought leadership content for your product launch.

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Product Launch How To Leadership Analytics 85

Beyond PR

JUNE 14, 2016

The Product Roadmap. Marketers love to bring new things to market, and the product roadmap offers a guaranteed idea-generator. Knowing which white papers and articles are more successful may uncover new course ideas. Let’s see what you can find.

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How To Marketing Training Product Launch 40

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

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Content Marketing Marketing Product Launch Analytics 40

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. View our White Paper!) PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. The challenge for PR professionals is two-fold. Preorder now!

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PR 20/20

NOVEMBER 29, 2022

Content (ebooks, white papers). List all company and industry events that may be relevant to the planning process, such as company announcements, conferences, industry report releases, product launches, and speaking appearances. Digital marketing properties (mobile apps, websites). Partnerships. Speaking engagements.

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PR Fuel

FEBRUARY 4, 2022

As an example, imagine a consultancy releasing a white paper on the economy. That might be a new product launch or new research. Become an Authority in Your Niche. As well as showcasing your brand to the world, you could also become a trusted authority on a topic. The main feature is that it is highly newsworthy.

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ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If a company has news to share — an acquisition, new product launch, or growth milestone, the conference backdrop can add sex appeal and offer the benefit of a captive audience of media and insiders. Additionally, the PR team may develop the speech into a white paper or byline. Bring the news.

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Cision

APRIL 15, 2015

Get our free “Outside-the-Box Content Marketing for PR” white paper now! Here are some ideas: For product launch announcement, create product demo video. For company launch, take a tour of your facilities. Use colors that complement your brand’s colors. Use simplistic imagery.

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Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 And it’s not just our marketing and communications teams that are called on to do this.

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Brand Branding How To Employee 40

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

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Content Marketing Marketing Media Reputation 40

Beyond PR

AUGUST 4, 2016

Use the video option to tease upcoming product launches or company news. We look forward to the conversation and if you want to learn more about social media strategy, download our white paper Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Check out this example from Mazda.).

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