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5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

A white paper is a workhorse. One form of content that works particularly well for B2B brands is the white paper. A high-quality white paper does double or triple duty: it showcases a company’s expertise in its given area; offers solutions to customer problems or needs; and it often works as a lead-generator as well.

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3 steps to simplifying your PR writing

Agility PR Solutions

Bylines, white papers, media materials—these messages must be crisp, clear, and concise. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied personalities shine through your storytelling while keeping copy tight. Here are ways to break the writing process […].

Writing 88
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Free White Paper! How Strong Is Your PR Foundation?

Cision

Our free “ PR Starter Kit ” offers a step-by-step guide to brushing up on your basic PR skills. Make sure you have a strong foundation by practicing these three skills: 1. Press releases are valuable in driving traffic and boosting visibility of your brand.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

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7 Business Writing Sins PR Pros Commit Regularly

PR News

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. The post 7 Business Writing Sins PR Pros Commit Regularly appeared first on PR News Blog.

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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders.

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Why good writing is the best foundation of a successful social media career

Communications Conversations

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” That starts with writing. .” ” That starts with writing. And again Ogilvy nailed it: “Good writing is not a natural gift. Every week.

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