Polaris

FEBRUARY 16, 2015

It started when one of the displaced employees went to the media to tell his side of the story. It was a sad story that pretty much went viral. And it didn’t stop until RBC’s chief executive Gord Nixon issued an apology promising the 45 employees they would all find comparable employment at the bank.

Banking 100

Banking Media Local Survey 100

Cision

JULY 20, 2015

Great experiences generate a lot of positive word-of-mouth, which social media amplifies. Click here activate employees on social and facilitate word-of-mouth. Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001. How did we discover Pump It Up?

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Miscellaneous social networks. What are you looking for?

Real Estate 57

Real Estate How To Web Case Study 57

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders. we continue to do research on the theory.

Communications 60

Communications Analysis Web Handbook 60